Head of Marketing

About African Safari Group African Safari Group (ASG) is a leading luxury safari operator specialising in tailor-made travel experiences across Southern and East Africa. We are looking for an experienced, commercially driven Head of Marketing to lead our marketing function, strengthen our brand, and drive business growth through innovative, data-driven marketing strategies. The Role As Head of Marketing, you will be responsible for developing and executing ASG's marketing strategy, overseeing brand management, digital marketing, lead generation, content, and campaign performance. Working closely with the executive team, Sales, and Product, you will ensure marketing initiatives support business objectives, generate qualified leads, and enhance the customer experience. Key Responsibilities Develop and execute the overall marketing strategy. Lead the expansion of marketing automation and AI capabilities across the business, identifying opportunities to improve efficiency, personalization, lead nurturing, reporting, and overall marketing performance. Oversee the advancement and optimization of PPC and paid media activity (including Google Ads, Microsoft Ads, Meta Ads, and other performance channels), driving continuous improvement in lead quality, conversion rates, and return on investment. Lead and mentor the marketing team. Manage the ASG brand across all marketing channels. Drive digital marketing, including SEO, paid media, email marketing, and social media. Oversee content creation and campaign management. Work closely with Sales to generate high-quality leads and improve conversion. Monitor marketing performance, budgets, and ROI. Analyse market trends and identify new growth opportunities. Manage relationships with agencies, partners, and suppliers. Essential 7+ years of marketing experience, including at least 3 years in a leadership role. Proven experience developing and executing successful marketing strategies. Strong knowledge of digital marketing, branding, lead generation, and campaign management. Experience managing budgets and measuring marketing performance. Strong leadership, communication, and stakeholder management skills. Strong hands-on experience in PPC and paid media strategy, including Google Ads, Microsoft Ads (Bing Ads), Meta Ads, and other performance marketing channels, with the ability to plan, optimize, and scale campaigns that deliver measurable business results. Proven experience in paid marketing and customer acquisition, with a strong understanding of campaign structure, audience targeting, bid strategies, conversion tracking, attribution, and ongoing performance optimization. Demonstrated understanding of marketing automation platforms, AI-driven marketing tools, and data-led decision-making. Commercially focused, with a proven ability to deliver measurable ROI, improve customer acquisition efficiency, and maximize marketing spend. Comfortable combining strategy with execution, using technology, automation, and AI to drive smarter, faster marketing outcomes. A strong commercial and performance-marketing mindset is essential, with a clear track record of turning marketing investment into revenue growth. Advantageous Experience in luxury travel, tourism, hospitality, or a related industry. Knowledge of CRM and marketing automation platforms. Experience with Google Analytics, Google Ads, Meta Ads Manager, and SEO. Key Competencies Strategic leadership Commercial mindset Digital marketing expertise Brand management Data-driven decision-making Creativity and innovation Strong communication and collaboration skills Why Join African Safari Group? This is an exciting opportunity to lead the marketing strategy of a growing luxury travel company. You'll have the chance to shape our brand, drive measurable business growth, and work alongside passionate teams dedicated to creating exceptional safari experiences