BRAND SPECIALIST

TRADE MARKETING SPECIALIST RESPONSIBILITIES: Function as a key member of the GTM Team, consisting of Merchandising, Promotions, Brand Management, Customer Service and Sales Team. Support the Sales Team and Merchandising/promotional team to help them focus on KEY metrics such as Distribution, categories assortment, generate awareness of new and existing portfolio of sku’s in all Channels. Seek constantly to improve our processes, plans, coordination and tools to enhance our leading market position and visibility in the categories we compete amongst, conducting quarterly price surveys/ monthly competitive reports and monthly trade audits etc. Work along with Merchandisers, Sales & Brand Teams to deliver Sell Out KPI Targets. Assist in trade execution projects & promotional campaigns and follow up on post evaluation metrics on weekly basis. . Execute the approved marketing strategies and programs to accelerate sell-out at the Customer level, to deliver Category and Channel growth targets, based on strong and relevant consumer/shopper insights and aligned to customer needs and growth opportunities. Works closely with Brands, sales team, and merchandisers. Work closely with the necessary parties within the NCI Cluster's distributors to ensure flawless execution of distributor, channel and customer promotional grid. Regular visits to routes to ensure products distributed and merchandised properly. Advice/report on adequacy of support materials available/required for retailers. Undertake competitive analysis to determine position of the of the brand relative to the competition. Monitor stock levels at retailers to ensure optimum quantities and rotation. Effectively utilize POP materials to enhance the image of the products/brands. Create and maintain high profile (effective visibility) on and off shelf displays for the company’s products. REQUIREMENTS: Bachelor’s Degree in the Social Sciences Discipline OR CXC Qualifications At least 5-10 years in the Marketing and Sales/ Merchandising field. REMUNERATION: Attractive Salary Pension, Medical and Non- contributory life Insurance Plans SEND APPLICATION TO: Human Resources Department Massy Distribution (Guyana) Inc. Apply at: https://massygroup.bamboohr.com/careers/195?source=aWQ9MTc%3D Apply: recruitment.gy@massydistribution Closing date for applications is October 10, 2025 . Only shortlisted candidates will be contacted.