Brand Strategist

Job Description:

Dentsu Creative operates in over [21] markets worldwide with more than [2,200] dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

Visit our website to discover more about what we do: www.dentsu.com

What your typical day will look like:

As the Brand Strategist, you are responsible for developing research-driven insights and strategic recommendations that inform brand direction, strengthen consumer connections, and inspire effective creative solutions. The role requires a strong understanding of consumer behavior, market dynamics, and cultural trends, translating these into meaningful brand strategies and actionable briefs.

Other responsibilities include:

• Conduct consumer, market, competitor, and cultural research to uncover meaningful insights and identify opportunities that inform brand strategies.
• Translate research findings and consumer insights into compelling brand strategies, strategic recommendations, and creative briefs. Lead briefings for assigned brands with minimal supervision.
• Collaborate closely with creative teams throughout the ideation and development process, providing strategic direction and nurturing ideas to ensure alignment with brand objectives and consumer needs.
• Independently manage assigned strategic projects, taking ownership of key deliverables and contributing meaningfully to the overall strategy team's output.
• Build and maintain strong relationships with marketing clients and internal stakeholders, establishing credibility as a trusted strategic partner.

A bit about you:

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Relevant experience in brand strategy, strategic planning, consumer insights, advertising, or a related discipline.
• Strong understanding of consumer behavior, brand positioning, market dynamics, and cultural trends, with the ability to translate research and data into actionable insights.
• Excellent communication, presentation, storytelling, and strategic thinking skills, with the ability to articulate and defend recommendations effectively.
• Creative, curious, and collaborative, with the ability to work independently, manage multiple projects, and build effective relationships with clients and cross-functional teams.

What’s in it for you:

• Hybrid work arrangement.
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• Be part of a global network that truly invests in recognising performance with via our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Together we make our mark. Together we embrace the true potential of disruption. And together – across all our locations – we help our clients win in a changing world.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Next Steps
Sound exactly like the sort of role for you? Apply now!

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About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.