Business Development Manager

Founding BDM for a new AI practice (London MSP)

An established UK Managed Service Provider with around £25M turnover has launched a dedicated AI practice and is hiring its first commercial lead to take it to market. The core business is stable and profitable across infrastructure, cyber security and Microsoft. Existing customers are already asking whether the business offers AI. This is a founding role: there’s no legacy AI sales motion to unpick, and you’ll be building the pipeline and the reputation from day one.

What’s in it for you?

• Be the first dedicated AI commercial hire, with real ownership over how the practice sells, what the go-to-market looks like and which use cases lead
• Step into warm conversations with an existing customer base that is already asking for AI, backed by a credible MSP platform with a broad portfolio to sell from
• Hybrid working, with 3 days a week in London split between the office and customer sites, in a business known for fast, decisive feedback
• 7% matched pension, 27 days annual leave plus your birthday off, Perkbox membership and a Costco membership card
• Get in early on a practice that’s set to grow, and shape it as the proposition develops

Responsibilities

• Hunt and win new logos across the MSP portfolio, leading with AI propositions alongside infrastructure, cyber security and Microsoft solutions
• Engage the existing customer base to introduce, position and cross-sell AI offerings
• Run consultative discovery sessions to identify AI use cases and turn them into commercial opportunities
• Build and manage a healthy pipeline through outbound prospecting, networking and customer site visits
• Work with technical and pre-sales colleagues to shape proposals and close complex, multi-service deals
• Act as a founding voice of the AI practice, feeding market and customer insight back to leadership to refine the proposition

Skills Required

• Proven B2B technology sales track record within a Managed Service Provider or comparable IT services business
• Demonstrable experience selling AI packages or solutions
• Experience selling broader MSP services, including infrastructure, cyber security and Microsoft solutions
• Track record of new business hunting and account cross-selling, with confident pipeline and forecast management

Strong Differentiators

• Microsoft partner ecosystem experience, particularly Copilot and Azure AI
• Existing relationships in the UK mid-market
• Prior experience launching a new practice or proposition
• An entrepreneurial, build-it-yourself mindset and comfort selling an emerging proposition
• Credibility in front of customers at all levels, from IT managers to the board

If you want to be the person who defines how an AI practice goes to market rather than inheriting someone else’s playbook, this is a rare opportunity. Apply now