Business Development Representative

Empleyo is seeking a driven, highly proactive Business Development Representative for Europe to directly generate, build, and maintain their own sales pipeline across European markets. The BDR will be primarily responsible for executing outbound prospecting campaigns, identifying prospective accounts, engaging key decision-makers, and booking qualified opportunities across EMEA.

The ideal candidate has hands-on experience with cold outreach, lead generation, and pipeline building within European business environments, along with a strong motivation to prospect into HR, e-commerce, Energy, finance, operations, SaaS, or enterprise solution buyers.

This is a remote, fixed-term consulting engagement.

Role Overview

The Business Development Representative will take direct ownership of outbound prospecting and pipeline creation to:

• Source and research target accounts and decision-makers across priority European markets.
• Identify and prioritize target customer segments and markets across EMEA.
• Build and maintain a robust multi-channel sales pipeline through active outbound prospecting (email, LinkedIn, cold calls).
• Generate, qualify, and progress sales opportunities.
• Qualify prospective leads and secure discovery meetings for the sales team.
• Represent Empleyo at selected European and international events.

The successful Business Development Representative will be resilient, commercially aggressive, and focused on hit metrics, combining daily prospecting execution with precise pipeline tracking.

Key Responsibilities

Outbound Prospecting and Targeting

• Identify and target key buyer personas within HR, Finance, and Operations across designated European regions.
• Build clean, highly targeted account and contact lists using modern sales intelligence tools.
• Refine pricing and messaging based on market feedback and customer conversations.
• Develop a clear sales narrative and value proposition for HR, Finance, and Operations decision-makers.

Cadence Execution and Outreach

• Execute personalized, multi-touch outbound sales sequences using:
• Tailored cold emails.
• Direct LinkedIn messaging and social selling.
• Cold calls and follow-up touchpoints.
• Qualification criteria.
• Objection handling.
• Follow-up processes.
• Manage daily pipeline activity and record accurate lead details in Odoo CRM.
• Pipeline stages.
• Sales rules and workflows.
• Dashboards.
• Reporting.
• Lead and opportunity management.
• Develop outbound outreach sequences for email and LinkedIn.
• Support the setup and optimisation of AI-enabled SDR tools for automated LinkedIn outreach.
• Establish a lead-scoring and qualification framework.
• Create practical internal sales documentation for ongoing team use.

Qualification and Pipeline Management

• Execute outbound prospecting across prioritised European and EMEA markets.
• Research and source relevant prospects and target accounts.
• Qualify leads against agreed criteria.
• Conduct initial qualification and discovery conversations with prospective clients.
• Schedule qualified discovery meetings and product demos for the sales team.
• Maintain accurate activity, opportunity, and forecast information in the CRM.
• Review and refine Empleyo’s brand-awareness initiatives and LinkedIn content strategy.
• Provide regular feedback on market response, objections, buyer needs, and competitive activity.

Market Intelligence and Networking

• Identify potential referral and ecosystem partners, including:
• HR consultancies and agencies.
• Startup hubs.
• Venture capital firms.
• Accelerators and incubators.
• Relevant technology and business networks.
• Initiate contact with prospective partners and develop early partnership conversations.
• Explore opportunities for referrals, co-marketing, events, and strategic collaboration.
• Represent Empleyo at selected conferences, industry events, and networking opportunities in Europe and, where relevant, the United States.

Required Experience

• Proven track record in business development, cold calling, outbound sales prospecting, or lead generation.
• Strong knowledge of European markets and business practices.
• Demonstrable experience selling to or working with clients across Europe.
• A current or previous European client portfolio, professional network, or established access to relevant decision-makers.
• Experience engaging HR, Finance, Operations, founders, or senior business stakeholders.
• Demonstrated ability to build, nurture, and manage an active sales pipeline from scratch.
• Hands-on expertise executing cold outreach sequences across email, LinkedIn, and phone.
• Familiarity with CRM platforms; experience with Odoo CRM is advantageous.
• Experience using LinkedIn, email outreach, sales automation, or AI-supported SDR tools.
• Strong written and verbal communication skills in English.
• Ability to work independently and deliver measurable outcomes in a remote, fractional capacity.

Preferred Background

The ideal candidate will:

• Be based in Europe or have deep, demonstrable experience working in European markets.
• Have a strong understanding of regional differences across EMEA.
• Bring an existing network of European prospects, partners, agencies, accelerators, or investors.
• Have experience with SaaS, HR technology, workforce solutions, business services, or related products.
• Be comfortable working across multiple European countries and cultures.
• Have experience representing companies at conferences, trade shows, or ecosystem events.
• Speak one or more additional European languages.

Key Deliverables

The BDR will be directly evaluated on key deliverables including:

• A core sales narrative and value proposition.
• A complete sales playbook.
• An optimised CRM structure.
• Email and LinkedIn outreach sequences.
• AI SDR outreach setup and operating guidance.
• Lead-scoring and qualification processes.
• Consistent monthly quota of qualified sales opportunities generated.
• A fully built, actively updated European account and target list.
• Completed discovery calls and scheduled client demos.
• A list of relevant referral and ecosystem partners.
• Initial partnership outreach and relationship development.
• Market feedback and regular sales activity reporting.

Engagement and Compensation

• Engagement type: Remote, fractional consultancy.
• Engagement period: January–June.
• Compensation model: Fixed monthly retainer plus commission.
• Commission: % of first-year revenue generated from closed deals that are directly sourced or significantly influenced by the consultant.
• Retainer payments: Invoiced monthly.
• Working arrangement: Flexible, with regular coordination with Empleyo’s founders and team.

Success Measures

Success in this role will be measured by:

• Volume and conversion rate of outbound outreach activities.
• Number of qualified discovery calls booked and delivered.
• Total value and growth rate of self-generated pipeline.
• Discovery calls, demos, and opportunities generated.
• Progress toward closed revenue.
• Strength of relationships developed with referral and ecosystem partners.
• Actionable feedback on European buyer needs, market positioning, and sales messaging.