WG

Business Development Representative - Legal Services (Performance-Based)

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Remote
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Job Description

This is a remote position.

About Westwise

Westwise is a legal client acquisition partner that helps personal injury law firms grow their practices through data-driven digital marketing and qualified lead generation. We manage end-to-end marketing campaigns—including SEO, PPC, social media, and content marketing—and provide lead qualification and intake services that deliver pre-vetted, ready-to-sign clients to our personal injury law firm partners.


We're expanding our partnerships with law firms nationwide and need a results-driven business development professional to represent us at conferences and facilitate high-value introductions.


The Role

We're seeking a Conference Business Development Representative to attend legal industry conferences, network with decision-makers at qualified law firms, and set up meetings between these firms and our leadership team. This is a 100% performance-based, commission-only role with all conference expenses covered (travel, lodging, registration, meals).

This is ideal for someone who:

  • Thrives in performance-based environments
  • Loves networking and attending conferences
  • Has established relationships within the personal injury legal community
  • Can identify and engage with law firm decision-makers
  • Wants flexible, project-based work with high earning potential


Responsibilities
  • Attend designated legal industry conferences (we'll identify target conferences together)
  • Network with managing partners, marketing directors, COOs, and practice group leaders at law firms
  • Present Westwise's services and value proposition to qualified prospects
  • Schedule qualified meetings (video or in-person) between prospects and our team
  • Follow up with leads post-conference to ensure meetings occur
  • Provide post-event reports on conversations, interest level, and next steps


What "Qualified" Means

Target law firms must meet these criteria:

  • Personal injury practice areas: Motor Vehicle Accidents (MVA), Premises Liability, Workers' Compensation, Medical Malpractice, Product Liability, Wrongful Death, or other plaintiff-side personal injury matters
  • Actively seeking to grow their client base
  • Decision-maker engagement (partner-level or senior management)
  • Willingness to take a meeting to learn about our services
  • Budget and willingness to spend on marketing with a marketing partner

Compensation Structure

Performance-based pay:

  • $1,000 per qualified meeting completed (meeting must occur with decision-maker present)
  • $2,000 bonus when a law firm signs a contract with Westwise (typically within 60-90 days of initial meeting)
  • Potential to earn $3,000-$10,000+ per conference depending on meetings set and conversions


We cover 100% of:
  • Conference registration fees
  • Round-trip travel
  • Hotel accommodations
  • Meals and reasonable business expenses
  • Marketing materials and business cards



Requirements

Ideal Candidate Profile


Required:
  • 3+ years of business development, sales, or partnership experience in the personal injury legal space
  • Established network within the personal injury legal community (attorneys, paralegals, legal administrators, or vendors)
  • Prior experience working with or selling to law firms
  • Familiarity with personal injury practice areas including MVA, Premises Liability, Workers' Compensation, and related areas
  • Exceptional interpersonal and networking skills
  • Comfortable with commission-only compensation
  • Ability to travel to conferences (typically 1-2 per month)
  • Professional presence and excellent communication skills


Preferred:
  • Existing relationships within the legal industry
  • Experience with legal marketing, case management software, or litigation support services serving personal injury firms
  • Track record of meeting quotas in performance-based roles
  • Understanding of personal injury law firm organizational structures and decision-making processes
  • Existing relationships with personal injury attorneys practicing in MVA, Premises, Workers' Comp, or related fields


What Success Looks Like
  • Set 5-8 qualified meetings per conference attended
  • 30%+ meeting-to-contract conversion rate (we handle the sales process)
  • Strong follow-through ensuring scheduled meetings actually occur
  • Professional representation of the Westwise brand

Questions? We're happy to discuss the role, compensation structure, or target conferences before you apply. We're looking for a partner in growth who understands the personal injury legal landscape.

We encourage applications from professionals of all backgrounds.



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