Business Director (Gaming)

Our Mission: Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies.

Our Company

Fifty brings together proprietary audience intelligence technology and senior human expertise to help brands own the audience understanding behind their decisions.

Our platform turns billions of audience data points into clear insight about who people are and what they care about, then puts that insight to work through paid social, paid search and programmatic campaigns for our clients.

Unlike most of the market, we join audience intelligence and media buying together in one platform. That means the person who wins a client can show them not just where to spend, but why.

We're a small, ambitious team based in Farringdon, London, and we want ideas from everyone. You can read more about our culture and values here.

Your Role

This is an exciting opportunity to be instrumental to the growth and development of our Gaming & Entertainment vertical, at a time of growth for Fifty. We already have strong relationships across the games and entertainment industry and a growing list of clients. We need someone who turns those relationships into signed business and then grows it.

You’ll work closely with our Head of Gaming, who brings deep industry relationships and introductions, and with our Client Success and media teams, who help deliver what you sell.

This role suits someone who wants ownership, visibility and a direct line between their effort and the company’s growth.

Your Responsibilities

• Identify and drive new business opportunities with publishers, studios, developers or companies within the gaming or entertainment vertical.

• Turn introductions from the internal team and wider network into meetings, proposals and signed deals.

• Lead client prospecting and pitching, pulling in relevant resources to deliver compelling proposals to clients.

• Own the quality of all client presentations and pitches.

• Own strategic account plans for existing client accounts to drive retention, upsell, and growth opportunities.

• Managing revenue forecasts and pipeline documents.

• Work in tandem with marketing to shape events/networking opportunities and initiatives that drive new business for your vertical.

• Build a visible presence for Fifty in the games and media community, including speaking at industry events.

Your Essential Skills

• Around 5 to 8 years in a commercially focused role across paid media, whether working for a media owner or an agency.

• Deep understanding of gaming and entertainment, with a clear point of view on where the industry is heading.

• A well-connected set of contacts, including relationships with publishers, studios or gaming/entertainment businesses across Europe & the Americas.

• Experience of presenting at events or conferences; be confident in public speaking and enjoy getting out there to socialise and build real industry relationships.

• Experience with RFPs and procurement processes.

• Presentation and pitching skills that land in the room, not just on the slide.

• Strong presentation/deck building experience.

• The ability to work well independently.

• Resilient and calm under pressure.

Your Salary

£75,000 to £90,000 + Company-wide bonus + Commission Scheme (up to 50% of base at OTE)

Our Benefits

At Fifty we...

...Recharge.

• 25 days' annual leave + bank holidays

• Increased annual leave the longer you've worked with us

• Office closure over Christmas

...Give Back.

• Paid volunteer leave

• Matched giving for a fundraising cause

...Support.

• Contributory pension scheme based on level of seniority

• Generous and inclusive parental leave and sick pay policies

• Individual Learning & Development budgets

• A Mac laptop

• £100 personal budget for your home working station + a new monitor

• Mobile phone contract contributions

• Cycle to work scheme

• Nursery benefit

...Socialise.

• Fifty Thursdays - monthly breakfasts and an early finish with games and drinks

• Company-wide quarterly socials

Work-Life Balance at Fifty

Flexibility

• Flexible working arrangements

• Work abroad options

• Dog-friendly office

Wellbeing

• Access to free counselling through our Employee Assistance Programme

• Three 'Duvet Days' in addition to annual leave

• Private healthcare

• Discounts on gym memberships and spa retreats

For more insight into Fifty culture and office life, you can find us on Instagram.

Our Diversity and Inclusion Commitment

At its core, Fifty aims to understand humans better – but this mission doesn’t stop with our technology, it feeds into our internal ethos too. Our belief in the power of human connection has helped us build a workplace where everyone can thrive and succeed. We know that the best work happens when we bring diverse and innovative minds together to work towards a common goal. So if you want to join team Fifty, we can’t wait to hear from you! You can find out more about our commitment to Diversity and Inclusion here.

If you come from a marginalised or underrepresented group, we urge you to apply. We believe that diversity is key to building a strong and innovative team, and we want to ensure that all voices are heard and valued. If you are hesitant to apply because you don't feel you meet every single job requirement, we want to reassure you that we encourage all qualified candidates to apply. We believe that your unique perspective and experiences can bring invaluable insights to our team, and we are committed to providing a supportive and inclusive work environment where everyone can thrive.

If you require additional support, reasonable adjustments or would just like an informal chat about the recruitment process, please reach out to our People Manager at ola@fifty.io.

For the first stage in our recruitment process, your application documents will be anonymised. We therefore ask that you do not include your name or any other identifiable information in the written sections of the application.

Our Logistics

Our process consists of:

1. 30 minute meeting with our People Manager to bring your CV to life and give you an insight into working at Fifty

2. 45-minute video meeting with the hiring team who will ask and answer role specific questions

3. Task-based, in-person final interview focusing on your experiences

We’ll let you know whether you’ve been invited to interview. As a small team receiving lots of applications, we can’t always give individual feedback.