Business Engagement Marketing Associate

Description

Background:

Tulsa Innovation Labs (TIL) is a tech-led economic development organization transforming the Tulsa region into a nationally recognized hub for advanced industries. By building coalitions across companies, research institutions, workforce partners, and public agencies, TIL identifies and removes barriers to innovation, enabling businesses to scale, commercialize new technologies, and compete globally.

TIL focuses on strategic industry clusters where Tulsa has a competitive advantage, including aerospace, energy technology, autonomous systems, and enabling infrastructure. Through federal partnerships, industry-led initiatives, and ecosystem coordination, TIL drives investment in research, commercialization, workforce development, and place-based infrastructure that benefits both companies and the broader regional economy.

Founded in 2020 by the George Kaiser Family Foundation, TIL has secured major federal awards including the Build Back Better Regional Challenge and Tech Hubs programs (one of only two regions in the country to do so) establishing a foundation for long-term impact. Today, TIL serves as a convener, system builder, and innovation catalyst, positioning the Tulsa region as a place where companies can grow, innovate, and lead in the industries of the future.

Position Summary:

The Engagement Marketing Associate owns lead nurturing and B2B engagement for business attraction and local business retention and expansion (BRE) engagement. This includes email, social, and geofencing campaigns, event communications and collateral, and strategic content creation. This role also requires campaign data analytics and reporting that links engagement to pipeline outcomes such as leads, projects, jobs, and capital investment.

To be successful in this position, candidates must possess skills and have demonstrated success in effectively implementing marketing strategies that support organizational goals, creating and delivering impactful and relevant messaging, and building relationships with both internal and external audiences.

Responsibilities / Essential Job Function:

The following functions represent the majority of the duties performed by the position. The description is not meant to be all-inclusive or prevent other duties from being assigned when necessary.

KEY RESPONSIBILITIES:

• Design and manage nurture campaigns that move prospective companies and site selectors from awareness to project inquiry in our target industries and region.
• Develop engagement programs that support local business retention and expansion, including newsletters, resource promotion, and BRE visit follow-up.
• Write content for business audiences, including case studies, industry one-pagers, email campaigns, and executive thought leadership.
• Grow and manage social channels, especially LinkedIn, to show regional momentum and build credibility with executives and site selectors.
• Analyze performance and report on how engagement leads to leads, projects, jobs, and capital investment.
• Partner with business development, BRE, research, and leadership to align messaging with pipeline priorities.

ADDITIONAL RESPONSIBILITIES:

Lead Nurturing and B2B Engagement

• Build and refine email nurture, social media, and event-based geofencing campaigns that move national business and industry audiences from awareness to project inquiry.
• Working directly with the Head of Industry Partnerships, Director of Business Attraction, Director of Industry Relationships, Marketing Manager, and GKFF business attraction entities (including but not limited to Tulsa Local Ventures) to craft narratives that resonate with decision makers at local, regional, and national businesses.
• Study target personas' goals, pain points, and decision drivers to tailor messaging and offer value-driven solutions.
• Define lead scoring and handoff criteria with business development, to ensure engaged prospects receive timely personal outreach.

Event Engagement

• Plan pre- and post-event communications and lead generation strategies with the Marketing and Events Managers to maximize reach and top-of-funnel value.
• Create event collateral and signage with approved vendors and capture event content for use in nurture and social campaigns.

Social Media Engagement

• Oversee and develop social campaigns that support business attraction and retention goals.
• Build a content calendar with the Marketing Manager. Draft and schedule copy biweekly across LinkedIn, YouTube, and other priority platforms.
• Moderate comments and direct messages in the TIL brand voice and attend TIL events and programs to capture content.

Local Business (BRE) Engagement

• Deliver monthly reports on campaign and social performance against impression, engagement, and lead goals. Audit channel use and recommend improvements.
• Link engagement data to pipeline outcomes, such as leads, projects, jobs created, and capital investment, and use the findings to refine segments, messaging, and cadence.
• Other duties as assigned by Manager.

QUALIFICATIONS

Education & Experience:

• High School diploma or equivalent required. Associate or bachelor's degree preferred.
• Three to five years of relevant professional experience in marketing, communication, and/or public relations.
• Experience with content management systems, AP Style, Slack, Salesforce, Canva, Asana, Microsoft Office Suite, other team productivity tools, etc. is preferred.
• Depth of knowledge related to social media platforms, best practices, and analytics is required.

Competencies, Skills & Abilities:

• Critical thinking and problem solving with the ability to treat every marketing campaign as a solution to a specific business problem.
• B2B Marketing on a national scale is a plus.
• Strong organizational and project management skills, with demonstrated success organizing resources and facilitating timely execution of action plans to achieve expected results.
• High energy influencer and collaborator, with the ability to proactively engage and thrive in a fast-paced, dynamic business environment.
• Impactful communicator in formal and informal settings with diverse stakeholder groups.
• Ability to accurately gather and analyze data, utilizing appropriate metrics to measure success and performance of the initiatives, campaigns, and programming.
• Cultural competency and commitment to diversity, equity, and inclusion, integrating these values into all practices and interactions.
• Conducts all activities with integrity in alignment with the principles of the George Kaiser Family Foundation.

Physical Requirements:

• Communicate: Frequent phone, in-person, and messaging communication via various platforms. Must be able to exchange information effectively and accurately in all elements of verbal and written communication.
• Operate: Constant operation of computer, phones, and other office productivity tools.
• Willingness and ability to travel between program and related stakeholder locations, and service provider/vendor offices as required.

Hours & Location:

• Position is hybrid in Tulsa within TIL headquarters located at 12 North Cheyenne Ave.
• Typical work hours are Monday – Friday from 8:00 to 5:00, with flexibility required for various events, meetings, and relevant business needs.