Business Marketing Manager - Hospital and Ambulatory Monitoring ISC

Job Title

Job Description

Your role:

• Coordinates execution and supports development of a comprehensive Marketing plan for a mid- complex portfolio of products, solutions, and services, aligning with the market's overall business and marketing objectives to drive market growth in ISC.

• Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability.

• Develops and recommends pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring that all strategies are data-driven to effectively respond to market dynamics and consumer behavior.

• Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with stakeholders, and ensuring a smooth transition for customers while minimizing business disruption and optimizing remaining product value.

• Facilitates perfect and flawless new product introductions and launches, ensuring cohesive interaction with the business during the business marketing process and driving alignment with marketing strategies.

• Coordinates the marketing cadence and manages the new product introduction process across regions, ensuring synchronized strategy execution and optimal market launch outcomes through meticulous planning and stakeholder collaboration.

• Forms cross-functional teams required to plan and execute product launches, identifying target customer personas and ensuring alignment with global strategy and overall business and marketing strategy.

• Implements and optimizes global assets and content with limited supervision, ensuring alignment with local customer decision journeys and effective support for campaign and program objectives.

• Defines sophisticated portfolio positioning strategies by analyzing customer decision journeys and sales cycles, identifying opportunities to enhance conversion rates and strengthen the portfolio's market presence across diverse segments.

• Develop and maintaining the Zone Key Opinion Leader framework in collaboration with our Medical Office and Clinical specialists.

The greater impact of this role.

• This role will give you visibility in the broader organization and you will be able to strategically help the business grow

• You will be able to work with a cross functional, global team that shapes the way marketing is executed in the company

You're the right fit if:

• You have a Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management, or equivalent.

• Minimum 10-15 Years of experience in areas such as Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent.

• Have a deep understanding of the HPM and AM&D product portfolio OR a deep understanding of the customers’ needs and market situation for critical care and cardiology in the ISC zone.

• Ability to align marketing with business growth strategies.

• Leading flawless launches and cross-regional coordination

• Managing lifecycle, positioning, and EOL strategies.

• Designing integrated customer journeys and media strategies

• Using data to drive decisions and improve campaign effectiveness

• Cross-functional Collaboration across marketing, medical, and clinical domain

• LEAN Six Sigma (Advanced) or equivalent

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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About Us

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.

Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism.

To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.

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