Campaign & Growth Marketer-Full Stack Knowledge

Title: Growth & Campaign Marketer, Full Stack Knowledge

Job Location: Philippines

Work Place Type: Hybrid

Job Type: Full Time

OWN Academy is Asia's premier experiential learning company. We help young people aged 9-28 develop purpose as they discover who they are becoming and accelerate talent development of the next generation.

At the core of what we do is a simple idea: transform employers into educators, so young people learn directly from the best professionals, companies and brands.

We are experiential and practical by design. Where traditional education stops at theory, our students work on real problems, guided by real professionals, inside real companies. We bring in leading companies from Asia and the Middle East to give our students exclusive access to a professional network most people don't encounter until well into their careers.

At OWN Academy, we believe that:

• Intelligence is diverse
• Confidence is built through experience
• Growth happens when young people feel safe enough to try, fail, reflect, and try again

Our core competencies "OWNIT" guide everything we do:

• O - Openness & growth mindset
• W - Work ethic & commitment to excellence
• N - Networking & communication
• I - Innovation & creativity
• T - Teamwork & empathy

We are a lean remote-first team working across Asia as well as the Middle East.

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Role Overview

The Growth & Campaign Marketer will be responsible for driving awareness, engagement, leads, and growth for OWN Academy across our markets.

We are looking for a full-stack marketer who understands how the entire marketing funnel works — from strategy and audience research to campaign planning, content, paid and organic acquisition, CRM, conversion, analytics, and optimisation.

This is a hands-on role. You should be comfortable creating a campaign strategy one day and getting into the details of a landing page, social post, email campaign, ad campaign, CRM workflow, or analytics dashboard the next.

The ideal candidate is commercially minded, creative, highly analytical, tech-savvy, and obsessed with understanding what makes people take action.

Key Responsibilities

Growth Strategy & Campaign Planning

• Develop and execute growth and marketing campaigns across OWN Academy's programs, markets, and initiatives.
• Translate business and enrollment objectives into clear marketing strategies and campaigns.
• Identify target audiences, customer segments, motivations, pain points, and opportunities for growth.
• Develop campaign concepts, messaging, offers, channels, timelines, and KPIs.
• Manage campaigns from initial idea through execution, measurement, optimisation, and reporting.
• Continuously test new channels, messaging, creative concepts, and acquisition strategies.

Full-Funnel Marketing

• Understand and manage the complete customer journey from awareness to inquiry, conversion, enrollment, and retention.
• Identify opportunities to improve performance at each stage of the funnel.
• Work closely with admissions and client success teams to improve lead quality and conversion.
• Develop campaigns that move prospects from awareness to action.
• Analyse where prospects drop off and recommend improvements.

Content & Social Media

• Develop content strategies that support brand awareness, engagement, lead generation, and conversion.
• Create and coordinate content for Instagram, Facebook, LinkedIn, email, websites, and other relevant channels.
• Develop campaign copy, social posts, email campaigns, landing page copy, and other marketing materials.
• Identify trends and content opportunities relevant to parents, students, education, and youth development.
• Work with designers, content creators, and internal teams to produce high-quality campaign assets.
• Repurpose existing content into multiple formats and channels.

Paid Marketing & Acquisition

• Plan, launch, monitor, and optimise paid campaigns across relevant advertising platforms.
• Manage campaign budgets and monitor acquisition costs and return on investment.
• Test different audiences, creatives, messaging, offers, and campaign structures.
• Track lead generation and conversion performance.
• Work with external agencies or specialists where required.
• Stay current with changes in digital advertising platforms and acquisition strategies.

Email, CRM & Lead Nurturing

• Develop and manage email campaigns and automated lead-nurturing journeys.
• Work with CRM systems to segment audiences and personalise communications.
• Create campaigns designed to nurture prospects and move them toward enrollment.
• Monitor email performance including open rates, click-through rates, engagement, and conversion.
• Work closely with the admissions team to ensure marketing and sales efforts are aligned.

Analytics & Performance

• Track and analyse campaign performance across channels.
• Monitor key metrics including leads, conversion rates, cost per lead, customer acquisition cost, engagement, traffic, and revenue contribution.
• Build and maintain campaign dashboards and reports.
• Use data to identify what is working, what is not, and where to allocate resources.
• Make recommendations based on performance data rather than assumptions.
• Conduct A/B testing and continuously optimise campaigns.

Website & Conversion Optimisation

• Work with the team to improve website pages, landing pages, forms, and conversion journeys.
• Identify opportunities to improve messaging, user experience, and conversion rates.
• Coordinate landing page creation and campaign-specific digital experiences.
• Use analytics and user behaviour to identify potential conversion barriers.

Partnerships & Community Growth

• Identify opportunities for partnerships, collaborations, events, communities, and other growth channels.
• Support campaigns involving schools, companies, parents, youth organisations, and other strategic partners.
• Develop marketing initiatives that increase OWN Academy's visibility and reach.
• Help turn partnerships and events into sustainable acquisition and brand-building opportunities.

Marketing Technology & Automation

• Use marketing technology to improve efficiency, tracking, lead management, and campaign execution.
• Work with platforms such as Google Analytics, Meta Ads Manager, Google Workspace, CRM systems, email marketing platforms, Canva, Notion, and other relevant tools.
• Explore AI and automation tools to improve marketing productivity and campaign performance.
• Maintain clean campaign tracking, reporting, and marketing data.

Cross-Functional Collaboration

• Work closely with the admissions, education, events, and leadership teams.
• Translate customer and market insights into marketing campaigns.
• Coordinate campaign timelines and deliverables across multiple stakeholders.
• Share performance insights and recommendations with leadership.
• Support the broader team with marketing expertise and best practices.

Qualifications



• 3+ years of experience in growth marketing, digital marketing, campaign marketing, performance marketing, or a related field.
• Strong understanding of the full marketing funnel from awareness through conversion.
• Demonstrated experience planning and executing multi-channel marketing campaigns.
• Strong understanding of social media, content marketing, paid advertising, email marketing, CRM, SEO, analytics, and conversion optimisation.
• Experience with Meta Ads and other paid digital advertising platforms.
• Comfortable working with analytics and marketing performance data.
• Strong copywriting and communication skills.
• Tech-savvy and comfortable learning new marketing platforms and tools quickly.
• Experience with CRM and email marketing platforms is highly preferred.
• Experience with Canva or similar design tools is preferred.
• Strong project management and organisational skills.
• Commercially minded with an understanding of acquisition, conversion, and ROI.
• Highly analytical but also creative and willing to experiment.
• Comfortable working independently in a fast-moving, lean team.
• Strong ownership mentality and ability to take a campaign from idea to execution.
• Comfortable managing multiple campaigns and priorities simultaneously.
• Passionate about education, youth development, and creating meaningful opportunities for young people.
• Based in the Philippines and comfortable working with an international, remote-first team across Asia and the Middle East.

The Ideal Person

You are a full-stack marketer — not someone who only knows how to post on social media.

You understand how the pieces fit together.

You can research an audience, develop a campaign strategy, write the messaging, brief the creative, launch the campaign, manage the ads, build the email journey, monitor the data, analyse the results, and figure out what needs to change.

You are equally comfortable with creative and numbers.

You don't just ask, "Did people like this campaign?"

You ask, "Did it generate the right audience? Did they take action? What did it cost? Where did they drop off? What can we test next?"

You are curious, proactive, highly organised, commercially aware, and constantly looking for ways to make things better.

Most importantly, you are someone who likes building from scratch, gets excited by growth, and is willing to roll up your sleeves and execute.

If you are a strategic thinker, hands-on executor, data-driven marketer, creative problem solver, and full-stack growth enthusiast, we would love to hear from you.