Social Media Growth Manager / Organic Growth Lead

Social Media Growth Manager / Organic Growth Lead

Full-Time | Remote

Brands: Oxford Management Consultancy (OMC) & RHK Properties

About the Role

We are looking for a highly driven Social Media Growth Manager / Organic Growth Lead to take full ownership of the organic social media growth of two established UAE brands:

Oxford Management Consultancy (OMC) — UAE company formation, corporate services, accounting, taxation, banking support and international business advisory.

RHK Properties — Dubai real estate investment, property advisory, buying, selling, leasing and property management.

This is not a basic social media posting role.

We already have graphic designers, video editors, presenters and a growing library of long-form and short-form content.

We need someone who can become the strategic owner of our social media presence and turn our existing creative resources into consistent audience growth.

Your primary objective will be to:

Grow followers organically, increase reach and engagement, build active communities, improve content performance and ultimately generate more qualified inquiries from social media.

You will have creative resources available to execute your strategy.

Platforms You Will Own

You will manage the organic growth strategy for both brands across:

• Instagram
• Facebook
• LinkedIn
• TikTok
• X / Twitter
• YouTube

This means managing 12 brand/platform combinations across OMC and RHK Properties.

You must understand that each platform requires a different strategy.

We do not want the exact same content, caption and approach copied across every platform.

What You Will Own

1. Organic Audience Growth

Your number-one responsibility is growth.

You will develop and execute strategies to increase:

• Organic followers
• Non-follower reach
• Impressions
• Profile visits
• Engagement
• Comments
• Shares
• Saves
• Video views
• Watch time
• Website traffic
• Social media inquiries
• Qualified leads

We want someone who actively asks:

Why did this post perform?

Why did this post fail?

What should we do more of?

What should we stop doing?

What should we test next?

2. Take Ownership — Don't Wait for Instructions

We are specifically looking for someone capable of taking ownership.

You should not wait for management to tell you:

"Post something today."

Instead, we expect you to proactively identify opportunities.

For example:

"This Reel generated 4x our normal non-follower reach. We should make five more videos around this angle."

"This topic is currently trending in Dubai real estate. We should publish our perspective today."

"This competitor carousel performed extremely well. Here is how we can create a stronger version."

"Our videos are getting views but profile conversions are low. I want to test new CTAs."

"Our YouTube CTR is weak. We should test different titles and thumbnails."

That is the level of ownership we expect.

3. Content Strategy

You will create the content strategy for both OMC and RHK Properties.

You will determine:

• Topics
• Content pillars
• Formats
• Posting frequency
• Content mix
• Hooks
• Headlines
• CTAs
• Captions
• Platform-specific positioning
• Repurposing opportunities
• Trending topics
• Community engagement strategy

Our designers and video editors can execute creatives.

You are responsible for deciding what they should create and why.

4. Manage the Content Calendar

You will maintain an organized content calendar for both brands.

The calendar should clearly show:

• Brand
• Platform
• Topic
• Format
• Hook
• Caption
• CTA
• Creative required
• Publishing date
• Status
• Performance after publishing

We want consistent publishing without sacrificing quality.

5. Turn Our Content Into a Content Engine

We already produce long-form YouTube videos, presenter videos, educational content, company videos and other media.

You will be expected to maximize the value of this content.

For example, one 10-minute YouTube video could potentially become:

• 3–5 Reels
• TikToks
• YouTube Shorts
• Facebook Reels
• LinkedIn clips
• An Instagram carousel
• A LinkedIn text post
• An infographic
• Multiple X posts
• A thread
• Stories
• Quote graphics
• Polls
• Follow-up content

Your job is to identify these opportunities and assign them to the appropriate creative team members.

6. Direct Graphic Designers & Video Editors

You will work closely with our existing:

• Graphic designers
• Video editors
• Content presenters
• Marketing team

You do not need to personally produce every graphic or edit every video.

However, you must understand strong creative work well enough to direct the team.

For example:

"The hook isn't strong enough."

"Make the headline larger."

"The first three seconds need more impact."

"Turn this into a 7-slide carousel."

"This thumbnail won't create enough curiosity."

"Cut this 10-minute video into these four specific clips."

Basic Canva, Photoshop or video-editing knowledge is useful, but growth strategy is much more important for this position.

7. Community Management

Growth does not come from publishing alone.

You will actively build communities around both brands.

Responsibilities include:

• Replying to comments
• Encouraging discussions
• Responding to relevant DMs
• Engaging with followers
• Engaging with industry accounts
• Commenting strategically on relevant posts
• Identifying potential clients in comments/DMs
• Escalating qualified leads
• Responding to questions
• Creating content from audience questions
• Building relationships with relevant creators and industry professionals

We want our social accounts to look alive, not like automated company feeds.

8. Instagram Growth

You should understand:

• Reels
• Carousels
• Stories
• Hooks
• Shareable content
• Saveable content
• Non-follower reach
• Explore distribution
• Profile conversion
• Collaborations
• Community engagement

Your objective is not simply to maintain an attractive Instagram grid.

It is to grow the account.

9. TikTok Growth

You should understand:

• Short-form storytelling
• First 1–3 second hooks
• Retention
• Watch time
• Looping
• Trending formats
• Search-based content
• High-frequency experimentation

TikTok content should feel native to TikTok rather than simply being recycled corporate advertising.

10. LinkedIn Growth

You will develop both company-page and thought-leadership content.

Content could include:

• Business insights
• Market commentary
• Founder content
• Educational content
• Industry opinions
• Data
• Carousels
• Case studies
• Corporate updates
• Discussion posts

The objective is to create authority and conversations rather than simply announcing company services.

11. X / Twitter Growth

You should develop a higher-frequency strategy involving:

• Short insights
• Market commentary
• UAE business news
• Dubai property news
• Threads
• Reactions
• Statistics
• Educational posts
• Industry conversations

You should actively participate in relevant conversations rather than simply broadcasting posts.

12. YouTube Growth

You will work closely with our content and editing teams to improve:

• Video topics
• Titles
• Thumbnails
• CTR
• Descriptions
• Shorts
• Playlists
• Cards
• End screens
• Community posts
• Retention
• Watch time
• Subscriber growth

You should analyze which videos generate viewers, subscribers and inquiries and use that data to guide future production.

13. Competitor Research

You will continuously study competitors in both industries.

OMC

Research companies and creators discussing:

• UAE business setup
• Free zones
• Corporate tax
• VAT
• Accounting
• Banking
• International business
• Entrepreneurship
• Business relocation

RHK Properties

Research:

• Dubai property
• Real estate investment
• Off-plan property
• Rental yields
• Property management
• Dubai market updates
• Real estate creators
• Property developers
• Investment influencers

We want to know:

What is working?

Why is it working?

How can we create something better?

14. Trend & News Monitoring

You should identify timely opportunities around:

• UAE regulatory changes
• Tax updates
• Banking changes
• Business rules
• Free-zone developments
• Dubai property launches
• DLD data
• Property-market changes
• Mortgage news
• Investment trends
• Major Dubai/UAE announcements

Being early matters.

If something important happens in the morning, we should not be publishing about it a week later.

15. Analytics & Growth Reporting

You will be expected to understand analytics deeply.

We do not want reports consisting only of screenshots.

You should track:

• Followers gained
• Follower growth %
• Reach
• Non-follower reach
• Impressions
• Engagement rate
• Comments
• Saves
• Shares
• Profile visits
• Link clicks
• Video views
• Watch time
• Average retention
• Completion rate
• YouTube CTR
• Subscribers
• Leads
• DMs
• WhatsApp inquiries
• Website traffic

Most importantly, tell us:

What happened?

Why did it happen?

What will we change because of it?

Weekly Responsibilities

Every week you should be able to tell management:

1. What performed best?

2. What performed worst?

3. What did we learn?

4. What are we testing next?

5. What competitor/trend opportunities did you identify?

6. How much did our audiences grow?

7. What content should the creative team produce next?

Primary KPIs

Your performance will not be evaluated simply by the number of posts published.

Your KPIs will include:

Audience Growth

• Organic followers
• Subscriber growth
• Non-follower reach

Engagement

• Shares
• Saves
• Comments
• Engagement rate

Content Performance

• Reach
• Views
• Retention
• Watch time
• CTR

Community

• Comments answered
• Conversations generated
• Community activity

Business Outcomes

• Website visits
• DMs
• WhatsApp inquiries
• Consultation requests
• Qualified leads

First 30 Days

During your first month, we expect you to:

Week 1

Audit all OMC and RHK social accounts.

Analyze:

• Existing content
• Performance
• Audience
• Competitors
• Posting frequency
• Content formats
• Engagement
• Branding
• Opportunities

Week 2

Create a detailed growth strategy.

Define:

• Content pillars
• Platform strategies
• Posting frequency
• Growth experiments
• Engagement plan
• KPIs

Weeks 3–4

Begin execution.

Test:

• Hooks
• Reels
• Carousels
• Short-form videos
• Different topics
• Posting times
• CTAs
• Engagement approaches

Then report what is working.

What Success Looks Like After 90 Days

Within 90 days we expect to see clear movement in:

• Organic followers
• Non-follower reach
• Engagement
• Video views
• Comments
• Shares
• Saves
• YouTube subscribers
• Social media traffic
• Qualified inquiries

We also expect to have established a repeatable content and growth system for both brands.

Required Experience

You should have strong experience with:

• Organic social growth
• Instagram
• TikTok
• LinkedIn
• YouTube
• Facebook
• X
• Content strategy
• Content repurposing
• Community management
• Analytics
• Competitor research
• Short-form video strategy

Experience in real estate, financial services, consulting, professional services, entrepreneurship or UAE/GCC markets is a strong advantage.

VERY IMPORTANT: PROVEN GROWTH EXPERIENCE

We are much more interested in results than certificates.

Please show us accounts you have personally helped grow.

For each account provide:

Starting follower count:

Ending/current follower count:

Time period:

Your role:

Organic or paid:

What strategy you used:

Screenshots of analytics will be preferred.

We are specifically looking for candidates who have demonstrated actual organic follower growth.

Application Questions

Please answer all of the following:

1. Share 3 social media accounts you personally grew organically. What were the starting and ending follower counts?

2. What is the largest organic follower growth you have personally achieved?

3. Which social platform are you strongest at growing and why?

4. Review OMC and identify the first 3 things you would change.

5. Review RHK Properties and identify the first 3 things you would change.

6. Our content currently looks professional but engagement is relatively low. What would you investigate first?

7. If a Reel gets 100,000 views but only 50 new followers, what does that tell you?

8. If one Reel performs 5x better than normal, what would you do next?

9. How would you turn one 10-minute YouTube video into content for six social platforms?

10. What would your first 30-day strategy be for OMC?

11. What would your first 30-day strategy be for RHK Properties?

12. What metrics would you report to management every week?

Our Accounts

Oxford Management Consultancy — OMC

Facebook

https://www.facebook.com/omcuae

Instagram

https://www.instagram.com/omc.uae/

LinkedIn

https://www.linkedin.com/company/omcuae/

YouTube

https://www.youtube.com/@OxfordManagementConsultancyltd

TikTok

https://www.tiktok.com/@omcuae

X

https://x.com/omcuae

RHK Properties

Instagram

https://www.instagram.com/rhkproperties_/

X

https://x.com/rhkproperties

LinkedIn

https://www.linkedin.com/company/rhkproperties

Facebook

https://www.facebook.com/rhkpropertiesLLC/

TikTok

https://www.tiktok.com/@rhkproperties

YouTube

https://www.youtube.com/@RHKProperties

Who Should Apply

This position is ideal for someone who gets excited by watching numbers move.

You should enjoy seeing:

1,000 followers → 5,000 → 10,000 → 50,000

and figuring out how to accelerate that growth.

If your approach to social media is simply:

Create graphic → write caption → schedule post → repeat

this position will not be a good fit.

We are looking for someone who thinks:

Analyze → Experiment → Measure → Learn → Scale.

You will have access to designers, editors and content resources.

Your responsibility is to turn those resources into audience growth.