Campaign Manager

TBC Bank Group PLC established Space International with the strategic aim of facilitating the group's global expansion efforts. In 2018, the team successfully introduced the pioneering neobank, Space, in Georgia. Building upon this success, subsequent efforts were directed towards the creation and launch of the fully digital bank in Uzbekistan, TBC UZ, in 2020. In a significant move towards enhancing its foothold in the Uzbek market, the group acquired Payme, a prominent local payments provider and esteemed brand among the Uzbek populace, in 2023. Presently, a dedicated team of 1,700 professionals representing 17 nationalities collaborates to advance TBC's international presence. Space International spearheads the provision of cutting-edge technologies and top-tier professional services, while the local teams at Payme and TBC Uzbekistan drive sustained growth and operational excellence. Overview: We are looking for a dynamic and creative Campaign Manager to join our digital marketing team. This role will be instrumental in executing mass communication campaigns across our digital channels, including SMS, PUSH notifications, and email. The Campaign Manager will work under the guidance of the Automation Manager to enhance customer engagement and contribute to the overall business growth strategy. Key Responsibilities: Collaborate with the Automation Manager to execute the strategy for mass campaign deployment across various digital channels. Manage the day-to-day operations of campaign execution, including scheduling, segmentation, and targeting. Ensure all campaigns are sent in a timely and accurate manner, adhering to the marketing calendar and business objectives. Monitor and report on the effectiveness of campaigns, analyzing key metrics and providing insights for optimization. Coordinate with the IT and creative teams to ensure the technical infrastructure supports the campaign requirements. Maintain a clear understanding of the CRM and automation tools to effectively segment audiences and personalize communications. Assist in the integration of external CRM systems with existing platforms under the direction of the Automation Manager. Stay updated with the latest trends in digital marketing to suggest innovative ideas for campaign management. Support the Automation Manager in developing training materials for the marketing team on campaign execution best practices. Handle the creative development of campaign materials, ensuring they align with brand guidelines and messaging. Manage a calendar of campaigns, ensuring all stakeholders are informed of upcoming communications. Requirements: Bachelor’s degree in Marketing, Communications, or a related field. At least 2 years of experience in campaign management or digital marketing. Strong understanding of CRM systems and digital marketing tools. Experience with SMS, PUSH, and email campaign execution. Excellent organizational skills and attention to detail. Ability to analyze data and derive insights to improve campaign performance. Strong communication and teamwork skills, with the ability to work effectively under the Automation Manager. Creative mindset with a test-and-learn approach. Proven ability to manage multiple projects simultaneously while meeting deadlines. Passionate about leveraging technology to drive marketing success. Desirable: Experience with marketing automation platforms. Knowledge of regulatory standards governing digital communications. Experience in a banking or financial services environment is a plus. What We Offer: Full support and career-development resources to maximize your potential along our career journey Market competitive total compensation package 100% company-paid for every employee’s medical insurance Benefits and incentives to stay healthy and fit English language classes Possibility to be involved in an international project Hybrid working model, ensuring a good work-life balance Junk Fridays, fruit days, terrace BBQs, and many more Thank you for your interest in opportunities at JSC "Space International." Your privacy is a priority. We process data in compliance with the Law of Georgia "On Personal Data Protection." Your information is confidential and used solely for assessing suitability, with a maximum 3-year retention period. We securely store your data using BamboHR (Canada). You are authorized to request data deletion or modification, or provision of information regarding data processing. If you have any such requests or have any questions regarding data processing, please feel free to contact us [email protected] . Our commitment extends to equal treatment, ensuring a fair and unbiased selection process. Thank you for considering opportunities with us.