Campaign Platform Architect

Job Description:

The purpose of this role is to take campaign platform implementation projects for Adobe Campaign, Redpoint or Unica through the entire development life cycle. This role will work as the solution lead and will be directly involved in the architecture, solution design, development, testing and deployment of the campaign platform. This role serves not only as the technical subject matter expert for the given platform, but also as a consultant on projects involving multiple technologies and components.

Job Description:

Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in over 145 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions.
With over 120 years of innovation at our core, we empower brands to create meaningful progress through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society.
Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

About Merkle
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

Role Overview

The Campaign Platform Architect is responsible for leading Salesforce Marketing Cloud implementation and transformation projects throughout the full delivery lifecycle, from discovery and requirements gathering through architecture, configuration, integration, testing, deployment, and transition into production.

This role combines strategic consultancy with hands-on platform expertise, ensuring that solutions are scalable, secure, supportable, and aligned with clients’ business and marketing objectives.

The Campaign Platform Architect works closely with clients, business stakeholders, delivery leads, developers, consultants, data teams, and other technology specialists. The role translates business and campaign requirements into effective technical solutions while providing technical direction, governance, and quality oversight across project teams.

The role will also contribute to the development of the SFMC platform capability by defining best practices, creating reusable assets, supporting colleagues, and helping clients become more self-sufficient.

Key Responsibilities

• Lead the architecture and solution design of Salesforce Marketing Cloud implementations, enhancements, migrations, and transformation programmes

• Translate business, marketing, campaign, data, security, and operational requirements into scalable SFMC solution designs.

• Produce clear architecture documentation, including solution designs, data models, integration designs, data-flow diagrams, security models, environment strategies, and deployment approaches

• Provides strategic consultancy on SFMC platform and data use, advising clients on how to evolve their marketing architecture and workflows to maximise efficiency and effectiveness

• Support business growth by improving efficiency, enhancing reusable components, and identifying opportunities for expanding technical services within existing and new client relationships

• Provide strategic input to clients and internal stakeholders to navigate technical trade-offs, budgets, and long-term scalability

• Ensure the team stays ahead of evolving platform features and best practices

• Ensure SFMC solutions align with the client’s broader marketing technology architecture, enterprise standards, and strategic roadmap.

• Plan and facilitate client discovery, requirements gathering, solution design, onboarding, governance, and technical working sessions.

• Identify and manage technical risks and cross-platform dependencies, providing clear mitigation plans and governance oversight.

• Resolve escalated technical issues

• Support clients in becoming self-sufficient, by upholding highest standard of technical documentation and knowledge-sharing

Required Skills and Experience

• Deep expertise in Salesforce Marketing Cloud, supported by practical experience designing, configuring, integrating, and delivering enterprise-scale solutions.

• Strong hands-on knowledge of core SFMC capabilities, including Journey Builder, Contact Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and platform APIs.

• Experience designing SFMC data models, subscriber-management approaches, consent and preference solutions, and automated campaign workflows.

• Working knowledge of SQL and experience with SFMC scripting technologies such as AMPscript and Server-Side JavaScript.

• Proven experience leading multiple SFMC implementation, migration, integration, or transformation projects through the full delivery lifecycle.

• Demonstrable experience planning and leading discovery, requirements gathering, solution design, governance, and technical workshops.

• Ability to translate business and marketing requirements into functional requirements, technical designs, user stories, implementation plans, and acceptance criteria.

• Experience integrating SFMC with CRM platforms, CDPs, data warehouses, customer databases, APIs, and enterprise data pipelines.

• Strong understanding of data architecture, integration patterns, identity, consent, preferences, segmentation, personalisation, and campaign execution.

• Experience providing technical leadership and quality oversight to developers, consultants, and multidisciplinary delivery teams.

• Experience managing technical risks, dependencies, design decisions, and stakeholder expectations across complex projects.

• Ability to communicate technical concepts clearly to senior stakeholders and non-technical audiences.

• Ability to operate across multiple clients, projects, teams, and priorities.

• Strong analytical and problem-solving skills, with the ability to convert complex information into concise recommendations and decisions.

• A strong focus on solution quality, documentation, operational supportability, and measurable client outcomes.

What we offer

This is a permanent role. The team is based from our London office on a hybrid working basis.

As well as a competitive salary, the candidate will enjoy a benefits package that they can tailor to their needs which includes:

At dentsu, we care deeply about our people. Our flexible benefits package supports your health, wellbeing, and financial future with company-funded private medical insurance, virtual GP access, and an employee assistance programme. Enjoy 25 days of annual leave plus extra days for your birthday, wellbeing, and volunteering. From discounted gym memberships and retail perks to electric car leasing and travel insurance, dentsu empowers you to thrive both at work and in life.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We are a Disability Confident scheme user. If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview."

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.  

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About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.