Category Marketing Manager

Role Description This part-time remote Category Marketing Manager role is responsible for developing and executing category marketing plans in alignment with organizational objectives. The role includes managing category performance, defining positioning and messaging, and collaborating with internal stakeholders to support sales and service delivery. Daily tasks involve conducting market and customer analyses, identifying growth opportunities, monitoring competitive activity, and preparing reports and presentations for decision-makers. The manager will also coordinate marketing initiatives, ensure consistent use of insights across channels, and optimize campaigns based on performance data.
Qualifications

• Ability to develop and implement category strategies using Market Planning and Market Analysis skills.
• Proficiency in Market Research and Customer Insight to identify needs, trends, and opportunities.
• Experience collaborating with Sales teams to translate insights into effective go-to-market actions.
• Strong analytical, data interpretation, and reporting skills, with attention to detail.
• Excellent written and verbal communication skills, including stakeholder management and presentation abilities.
• Demonstrated ability to work independently in a remote environment and manage multiple projects in a part-time capacity.
• Relevant academic background in Marketing, Business, Economics, or a related field, or equivalent practical experience.
• Familiarity with digital marketing tools, CRM systems, and standard office software is an advantage.