Category Marketing Manager

Role Description The Category Marketing Manager is a part-time remote role responsible for developing and executing marketing strategies for specific AI and IT solution categories. This role involves planning and managing category-level marketing initiatives, conducting market and competitive analysis, and identifying customer segments and needs. The Category Marketing Manager will collaborate with cross-functional teams to create campaigns, content, and programs that support sales enablement and thought leadership. Daily activities include monitoring performance metrics, refining go-to-market plans, and presenting insights and recommendations to internal stakeholders and leadership.

Qualifications

• Candidates should possess skills in Market Planning and Market Analysis to design and optimize category strategies.
• Candidates should possess skills in Market Research and Customer Insight to understand audience needs and trends.
• Candidates should possess skills in Sales to align marketing activities with revenue and pipeline objectives.
• Experience in category management, B2B or technology marketing, and AI or IT-related industries is beneficial.
• Strong analytical, communication, and stakeholder management skills, with the ability to work independently in a remote setting.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.