Channel Marketing Manager

About Us

Gobao is an international supplier of e-bike drive systems — eCVT transmissions and high-power motors — serving OEM and brand customers worldwide. Our drives sit inside other companies' bikes, so partnership is not a side activity for us; it is the business model behind "Powered by Gobao".

Our European team is newly established and growing fast. 2027 will be our biggest year yet: OEM product launches, the rollout of our European dealer program, flagship trade fairs, dealer events and test-ride tours across Europe — platforms we build together with our partners, not simply for them.

The Role

You are the marketing interface between Gobao, our OEM brand partners and their dealer networks. Your mission: turn "Powered by Gobao" into joint campaigns, dealer programs and co-branded content that sell our partners' bikes — because when their bikes sell, our drives sell.

You own the partner-funded / co-op side of our marketing. Company-funded trade shows and events (including our flagship trade fair booth) are run by your Event Management colleague — you bring the partner dimension into these platforms, not the logistics.

Key Responsibilities

1. OEM Joint Marketing (core)

• Design and run joint marketing programs with OEM brand partners: co-branded launch campaigns, joint PR moments, test-ride tours, content collaborations
• Own the OEM joint marketing / co-op budget end-to-end: annual planning per partner, funding rules and approval process, claim handling, ROI tracking
• Align with OEM partners' marketing calendars and product launch plans

2. Dealer Marketing

• Build and run our European dealer program: dealer training (content, trainer coordination, scheduling), POS material packages, dealer communications
• Track dealer activation: training completion, POS placement in core stores, dealer feedback loop

3. Interface & Relationship Management

• Act as the single marketing point of contact for OEM marketing teams and key dealer networks
• Run structured touchpoints: joint planning sessions, quarterly reviews, launch alignments
• Connect OEM marketing needs with dealer capabilities so joint activities actually happen

4. Channel Marketing Infrastructure

• Own content and assets for the OEM and Dealer zones of our website, the partner asset library and our co-branding guidelines
• Brief and steer external agencies (design, content, localization) for channel materials

5. Internal Orchestration

• Work shoulder-to-shoulder with the Event Manager, PR Manager, sales/KAM and product teams
• Feed channel insights from OEMs and dealers back into European and HQ marketing planning

What You Bring

• 5+ years in channel, trade or partner marketing, ideally in bicycle/e-bike, mobility, sporting goods or the automotive supplier industry
• Proven experience running co-op / MDF programs with real budgets, clear rules and measurable outcomes
• You understand how OEM–supplier–dealer triangles work; an existing network among OEM brand marketing teams or dealer organizations is a plus
• Relationship builder: you enjoy being at the partner's office and the dealer's shop, not only in video calls — willingness to travel approx. 30–40% within Europe
• Business-fluent English is required; German is a plus
• Structured, self-driven, entrepreneurial — you build a new function rather than inherit one
• Right to work in Germany, or eligible to obtain a work permit
• Passion for cycling and e-bikes is a plus

What We Offer

• A high-ownership role at the center of Gobao's European growth story, reporting directly to the Strategy & Marketing Director
• Flagship projects with real visibility at leading international industry platforms
• International environment (German / English / Chinese), hybrid working, modern Frankfurt office
• Competitive salary package — tell us your expectations

How to Apply

• Please submit your CV (English or German) and a short note on your most relevant event project via LinkedIn or by email to hr@gobao-ebike.com.
• We review applications on a rolling basis. If you have delivered large-scale trade shows in Germany or internationally, we would especially like to hear from you.

Gobao is an equal opportunity employer. We welcome applications from all qualified candidates regardless of gender, origin, age, religion or disability.