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This is a new role at Numan. It marks a significant intent in how we want to operate and invest in areas that make a meaningful impact to business performance. This role will report directly to our Founder & CEO and serve as a trusted advisor and partner to our Board, Executive team, and cross-functional leaders across Product, Commercial, and Growth Marketing. As an established D2C Growth leader, you will be a big influencer on our growth culture more broadly.
You'll be:
Leading the company’s growth mission, acting as a trusted board advisor to investors and board members, clearly articulating Numan’s growth strategy, cohort dynamics, strategic bets, and capital allocation.
Coaching and developing growth marketing leadership teams while raising execution pace, energy, and commercial ambition across the entire business.
Formulating growth hypotheses and balancing macro market shifts with unit economics like CAC, LTV, and payback periods to validate and de-risk high-stakes investments.
Rapidly diagnosing growth bottlenecks and building high-velocity multi-channel engines, focused on compounding growth.
Serving as a culture beacon across the organisation to inspire and align teams that directly or indirectly impact revenue opportunities and growth levers.
Monitoring full-funnel performance metrics daily to extract maximum leverage from lean budgets, scaling winning channels rapidly and pivoting decisively before returns diminish.
Pioneering data and AI-driven growth across creative production, rapid experimentation, and advanced measurement.
You'll have:
Significant experience in building consumer businesses, either as a founder, operator holding roles directly responsible for growth.
Proven track record scaling consumer businesses through major revenue step-changes (£10–100m, or £100m–250m+) navigating high-growth environments.
Significant exposure to building toward substantial enterprise value creation in a growth or GTM role.
Hands-on experience building new channels from scratch and navigating real operational battles, strategic pivots, and market headwinds.
Experience shaping company growth strategy at the board level alongside founders and executive teams.
A formidable combination of deep data analytics, performance marketing, and cutting-edge tools, balancing a strategic macro view with an extreme focus on execution. You have a strong bias for action and not just theory.
Total comfort navigating ambiguity and shifting markets, with a practical, analytical approach to making decisions and managing lean resources.
