Chief Marketing Officer

Job Overview:

As Chief Marketing Officer at Statrys, you will own the global marketing strategy and execution across the entire customer lifecycle.

You will lead a full-stack marketing team covering digital, brand, content, and performance — driving measurable growth, strengthening our positioning in the fintech space, and expanding into new markets.

Your mission is to build a high-performing marketing engine that delivers business results in a competitive B2B online environment.

Key Responsibilities:

1. Strategic Marketing Leadership

• Define and execute Statrys’ comprehensive marketing strategy, aligned with business objectives and growth targets.
• Own the marketing roadmap across digital acquisition, customer engagement, brand development, and market expansion.

2. Brand & Positioning

• Shape and elevate the Statrys brand in core markets (e.g., Hong Kong and Singapore) and emerging ones (e.g., France).
• Ensure consistent and compelling messaging across all touchpoints — from website and campaigns to sales enablement content and thought leadership.
• Oversee the development of marketing collateral, landing pages, and other B2B content assets.

3. Digital & Performance Marketing

• Lead all digital acquisition efforts including SEO, SEM, paid social, and remarketing.
• Drive ROI-focused performance marketing strategies to support lead generation and customer conversion.

4. Customer Journey & Lifecycle

• Collaborate with Product and Sales teams to translate product capabilities into clear value propositions.
• Optimize the full customer journey from awareness to loyalty, using marketing automation, segmentation, and personalized messaging.
• Partner with the Customer Success team to increase engagement and reduce churn through targeted campaigns.

5. Data & Marketing Operations

• Define KPIs and implement tracking across all marketing activities.
• Leverage analytics tools to derive actionable insights and continuously improve campaign performance.

6. Market Expansion & Innovation

• Own go-to-market strategies for new geographies and product launches.
• Stay ahead of marketing trends and martech innovations to maintain a competitive edge.

7. Team Leadership & Collaboration

• Build, lead, and mentor a cross-functional marketing team across digital, creative, content, and analytics.
• Collaborate closely with the executive team and key departments (Product, Sales, Customer Success, Compliance).

Qualifications:

• 8+ years of progressive marketing experience in B2B SaaS, fintech, or digital-first companies.
• Proven track record of developing and executing high-impact full-funnel marketing strategies.
• Deep expertise in SEO, performance marketing, content strategy, brand development, and marketing automation.
• Strong analytical mindset with experience using tools like GA4, HubSpot, or similar platforms.
• Exceptional leadership and cross-functional collaboration skills.
• Fluent in English; French is a strong plus given our market expansion plans.

Perks & Benefits:

🌴 20 days of annual leave — because rest isn't optional, it's how great work keeps happening. Take the time you need, guilt-free.

🏡 Hybrid by design — work from home every Wednesday, plus 15 extra WFH days a year to use whenever life calls for it.

🩺 Health insurance that's got you covered — comprehensive coverage so you can focus on your work, not your worries.

About Statrys:

Founded in 2019, Statrys is a fast-growing fintech company with operations in Hong Kong, Singapore, Bangkok, and Paris. We provide a suite of digital services — payment solutions, company incorporation, and accounting — built for modern, cross-border businesses.

As Statrys continues to scale across multiple jurisdictions and expand its product offering, our leads management has become a critical pillar to sustaining growth in the organization. We’re looking for a senior commercial leader to build and own the lead generation and sales enablement functions - From strategy to execution, ensuring our sales teams are equipped with the right processes, tools, content, and training to win!