Chief Marketing Officer

Chief Marketing Officer CHIEF MARKETING OFFICER (Industrial Engineer Profile / System Builder / Commercial Operator) Role Purpose We are hiring an operator with an Industrial Engineering mindset to build and run a high-performance commercial system. This is not a traditional marketing role. The responsibility is to design, optimize, and operate a demand system that directly impacts: Revenue Gross Margin EBIT You will treat marketing as an engineering problem: Identify bottlenecks Remove inefficiencies Improve system output What You Will Build 1. A Measurable Demand System Own and optimize the full commercial flow: Traffic → Leads → Conversion → Revenue → Gross Margin Build clear system visibility (daily / weekly dashboards) Identify where value is created and lost Improve conversion quality, not just volume 2. A High-Quality Revenue Engine Ensure all demand contributes to: Strong margins High-value customers Sustainable growth You will actively eliminate: Low-quality traffic Discount-driven conversion Activities that dilute pricing power 3. A Fast Execution Loop Operate the system in short cycles: Weekly iteration cycles (7 days) Continuous testing and adjustment Immediate action on performance signals Core loop: START what works STOP what doesn’t SCALE what performs 4. A Clean Data & Decision Layer Work directly with: CRM ERP Attribution models Data pipelines Ensure data is reliable and actionable Reduce time from data → decision → action No reliance on reporting layers 5. A High-Performing Commercial Interface Improve: Revenue per store Partner conversion performance Demand quality to sales channels Goal: Reduce reliance on discounting Increase efficiency of every commercial touchpoint What Success Looks Like (6–12 months) Higher conversion rates across the funnel Improved gross margin Increased revenue per store Clear visibility of marketing → EBIT contribution Removal of low-performing activities Faster decision cycles across the system Profile We Are Looking For Background MSc in Industrial Engineering & Management (or similar) 1–5 years experience (consulting, tech, product, analytics, growth) Proven ability to work with data and systems How You Think You see systems, not functions You focus on output, not activity You simplify complexity You prioritize based on impact How You Work Hands-on with data and tools Fast execution, low latency between decision and action High ownership — you fix problems directly Comfortable making decisions with incomplete information What You Care About Measurable impact Efficiency and performance Continuous improvement Learning speed What You Must Be Comfortable With Being measured on EBIT, not marketing metrics Cutting work that doesn’t perform — regardless of ownership Challenging decisions using data Moving fast and adjusting continuously Operating under pressure with high accountability What This Role Is NOT Not brand-driven without measurable impact Not campaign-focused execution Not dependent on agencies Not long planning cycles without output Why This Role You will operate at executive level early in your career You will build a real commercial system — not run campaigns You will be pushed on: speed clarity accountability You will grow faster than in traditional roles Final Note We are not hiring for experience. We are hiring for learning speed, execution ability, and ownership. If you prefer structure and predictability, this is not the role. If you want to build, optimize, and own a system with real impact — this is it. About us: At Hästens, we strive for a world where people sleep well – one that’s more joyful, peaceful and loving. Every day since 1852, we continue to hone our world-class craft in our factory in Köping, Sweden. Sleep may be today’s ultimate modern luxury. But it’s more than that; it’s a biological necessity and the foundation of our entire wellbeing. We want people to sleep well so that they can create the future they dream of upon waking. That’s why our master craftsmen consider and handcraft every detail of our bespoke designs using only the finest natural materials. We are proud to be a world-class international brand, operating in more than 50 countries with over 250 partners in Europe, Asia, America and Africa – and still growing. Area of opportunity GLOBAL MARKETING & DESIGN LAB Role Chief Marketing Officer Locations Köping, Stockholm Remote status Hybrid Köping Stockholm About Hästens At Hästens, we strive for a world where people sleep well – one that’s more joyful, peaceful and loving. Every day since 1852, we continue to hone our world-class craft in our factory in Köping, Sweden. Sleep may be today’s ultimate modern luxury. But it’s more than that; it’s a biological necessity and the foundation of our entire wellbeing. We want people to sleep well so that they can create the future they dream of upon waking. That’s why our master craftsmen consider and handcraft every detail of our bespoke designs using only the finest natural materials. We are proud to be a world-class international brand, operating in 50 countries with over 250 partners in Europe, Asia, America and Africa – and still growing. Founded in 1852 Co-workers 270 employees globally