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Chief Marketing Officer (CMO)

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Probably Worldwide
Work type
Remote
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Our client, Findies, is a fast-growing network of personal digital experts helping women discover products that truly fit their lifestyle across fashion, beauty, wellness, home and garden, and other categories. Operating with a small, hands-on, fast-moving, and AI-first team, the company is seeking a Chief Marketing Officer (CMO) to take full ownership of its marketing function and build a scalable, profitable growth engine.
As Findies expands within the $1.19 trillion e-commerce industry, the CMO will lead an existing marketing organization of 10+ people, raise the leadership bar, and establish the vision, systems, and execution model required to scale growth through AI-powered automation and agentic workflows.

Responsibilities:
  • Own Findies’ end-to-end marketing function across six teams: paid acquisition, creative marketing, marketing design, product marketing, SMM, and marketing operations.
  • Define the overall marketing vision, strategy, KPIs, team structure, and execution roadmap in close partnership with the CEO.
  • Build and operate an AI-native marketing organization capable of scaling creative production to 10,000+ assets per month and marketing budgets to $10M+ through automation and agentic workflows rather than linear headcount growth.
  • Launch and scale key acquisition channels with positive ROMI, including Meta, AppLovin, TikTok, Google, Snap, and Pinterest.
  • Lead and develop the existing marketing organization, establish clear goals and performance standards, and build a high-performing leadership team.
  • Hire key open marketing leadership positions and ensure a consistently high talent bar across the function.
  • Build scalable reporting, testing, experimentation, and creative-iteration systems.
  • Manage marketing as a profit engine, optimizing unit economics and scaling Projected Profit.
Requirements:
  • 3+ years of marketing leadership experience within subscription apps using web-to-app funnels, with a proven track record of owning multi-channel growth at scale.
  • Strong AI-native operating mindset, with the ability to scale marketing through automation and agentic workflows rather than relying primarily on headcount growth.
  • Proven experience managing large-scale marketing operations, ideally including 10,000+ creatives per month and marketing budgets of $10M+.
  • Demonstrated multi-channel marketing leadership spanning paid acquisition, organic growth, and creative — not solely single-channel expertise.
  • Proven experience building and managing marketing teams of 10+ people, including hiring and developing marketing leaders.
  • Strong command of marketing unit economics and experience managing marketing as a profit-generating function.
  • Hands-on experience building scalable marketing systems across reporting, testing, experimentation, and creative iteration.
  • Excellent leadership and communication skills, with the ability to partner directly with the CEO and independently establish and communicate the marketing vision.
  • English: Upper-Intermediate proficiency or higher.
What We offer:
  • A strategic executive leadership role with full ownership of the marketing function.
  • An established marketing organization of 10+ professionals from day one.
  • The opportunity to define and execute Findies’ marketing vision in direct partnership with the CEO.
  • The ability to build an AI-native marketing organization and operate growth at significant scale.
  • A high-ownership, fast-moving environment with the opportunity to directly shape the company’s growth and future.
Interested? Send Your CV!

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