Client Outreach Executive - Sales
InovetixJob Title: Client Outreach Executive (B2B Lead Generation & Cold Outreach)
Location: Remote
Working Days: Monday to Friday (5 Days a Week)
Shift: (9:00 PAM - 5:00 PM - New York Time)
Salary: 300 USD (depending on experience)
Reports To: Marketing Director
Must Have:
* Advanced experience with B2B cold email, LinkedIn outreach, prospecting, or lead generation
* Strong English writing and communication skills
* Hands-on experience with Apollo.io, LinkedIn Sales Navigator, Instantly, Smartlead, or similar platforms
* Strong understanding of email deliverability, SPF, DKIM, DMARC, and mailbox health
* Experience building targeted prospect lists and personalized outbound campaigns
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About the Role
We are hiring an experienced Client Outreach Executive to build and operate a high-quality, data-driven outbound prospecting engine for Inovetix.
You will be responsible for identifying the right companies and decision-makers, building accurate prospect data, executing personalized cold-email and LinkedIn campaigns, protecting email deliverability, testing outreach strategies, and generating qualified conversations for our Business Development & Sales team.
This is not a basic list-building or mass-emailing role. We are looking for someone who understands advanced prospecting, personalization, data enrichment, email infrastructure, campaign testing, deliverability, and B2B outbound operations.
Key Responsibilities
* Build highly targeted prospect lists based on Inovetix ICPs and campaign priorities
* Research companies based on industry, size, geography, technology stack, growth signals, hiring activity, funding activity, and other trigger events
* Identify relevant founders, CEOs, CTOs, product leaders, operations leaders, and other decision-makers
* Research champions, influencers, and stakeholders within target organizations
* Conduct deep account and contact research before outreach
* Own data enrichment, email verification, deduplication, contact validation, account matching, and suppression rules
* Maintain high-quality CRM and outreach data
* Build and execute advanced cold-email campaigns
* Build and execute LinkedIn outreach campaigns
* Create personalized outreach using account research, pain-point hypotheses, service relevance, case studies, and value propositions
* Write concise, natural, professional first-touch messages
* Write follow-up messages that do not sound automated or generic
* Personalize messaging based on persona, company, industry, trigger event, service line, and buying signal
* Build and manage outreach sequences and branching follow-up logic
* Manage contact statuses, replies, opt-outs, bounces, suppression lists, and campaign timing
* Identify and classify positive replies, objections, referrals, and buying intent
* Hand qualified opportunities to the Business Development & Sales Specialist with complete context
* Include account research, conversation history, prospect needs, objections, and recommended next actions during handoff
* Monitor email-domain and mailbox health
* Understand and monitor SPF, DKIM, and DMARC configuration
* Monitor sender reputation, bounce rates, spam risks, sending limits, mailbox rotation, and warm-up status
* Identify deliverability problems quickly and coordinate corrective actions
* Protect domain reputation and outbound infrastructure
* Create structured A/B tests across subject lines, opening lines, CTAs, messaging angles, offers, personalization depth, sequence length, audiences, and sending windows
* Analyze campaign results and continuously optimize outreach performance
* Maintain accurate CRM activity, lead source, campaign source, status, replies, next actions, and meeting outcomes
* Work with automation and integration workflows where appropriate
* Prepare weekly outbound reports covering campaign performance
* Track delivery rate, bounce rate, reply rate, positive reply rate, meeting rate, audience quality, and message performance
* Coordinate with the SEO Specialist for backlink, guest-post, partnership, and digital PR outreach where assigned
* Coordinate closely with the Business Development & Sales Specialist on qualified leads, objections, proof points, handoff quality, and follow-up strategy
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Requirements
* Strong professional experience in B2B prospecting, cold email, LinkedIn outreach, SDR operations, client outreach, or lead generation
* Experience independently setting up and managing outbound campaigns
* Strong understanding of prospect research and ICP segmentation
* Advanced knowledge of data enrichment and email verification
* Strong understanding of list hygiene, deduplication, suppression logic, and data quality
* Strong personalization and copywriting skills
* Excellent ability to write short and natural professional English messages
* Ability to adapt messaging by industry, persona, company, and trigger event
* Advanced understanding of email deliverability
* Strong understanding of SPF, DKIM, DMARC, bounce management, sending limits, sender reputation, and spam-risk reduction
* Strong research skills across technology companies, startups, founders, executives, and senior decision-makers
* Experience identifying account-level buying signals and trigger events
* Strong CRM and campaign-management discipline
* Strong reporting and documentation skills
* Ability to follow campaign strategy while independently improving execution
* Strong ownership, accountability, and attention to detail
* Ability to work independently in a remote night-shift environment
Tools & Platforms
* Apollo.io
* LinkedIn Sales Navigator
* Instantly
* Smartlead or equivalent
* Email verification platforms
* HubSpot
* Pipedrive or equivalent CRM
* Google Sheets
Nice to Have
* Experience with AI, SaaS, software-development, or technology-service outreach
* Experience with Clay or advanced enrichment workflows
* Experience with Zapier or Make
* CRM integration experience
* AI-assisted personalization with human quality control
* Experience managing multiple outbound domains and mailboxes
* Experience with international B2B prospecting
* Experience with high-consideration B2B sales environments
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How Performance Will Be Measured
* Qualified prospects added to campaigns
* Prospect-data accuracy
* Email delivery rate
* Bounce rate
* Sender and mailbox health
* Reply rate
* Positive reply rate
* Qualified meeting rate
* Sales conversations generated
* Quality of lead handoffs
* CRM accuracy
* Campaign reporting quality
* Performance improvement through testing and optimization
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How to Apply
Submit your updated CV along with examples of previous outbound campaigns, lead-generation results, or relevant client-outreach experience to hr@inovetix.com.
Shortlisted candidates will receive instructions for completing the final assessment process.
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Note: This is an advanced outbound role focused on quality rather than mass-volume messaging. Candidates should understand targeting, personalization, data enrichment, email infrastructure, deliverability, testing, and qualified lead generation. The role strictly requires availability for the night shift (9:00 AM - 5:00 PM) and full commitment during Monday to Saturday working days.