Commercial Campaign Lead
- Hiring from
- Netherlands
- Work type
- Hybrid
- Posted
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About the position
Are you the leader who turns a campaign team into a mature shared service? At EQOM, one central E-commerce & Performance team works for all our brands and countries. Within it, the Commercial Campaign team is the shared service for all commercial campaigns in Benelux, DACH and France. One team, one calendar and one way of working, with room for a local touch.
The team is up and running: the Commercial Campaign Managers per country plan, brief and build campaigns on the webshop every week. The next step is to professionalise. Today, each country still works slightly differently, alignment takes a lot of time and it is not always clear what a campaign actually delivers. That is where you come in. You turn the different ways of working into one process, from planning and briefing to go-live and evaluation, with clear agreements on who does what and smart use of tooling, automation and AI. And you coach your team to move from executing to real ownership.
As a shared service, you work for several internal clients. The Heads of Country set their commercial priorities, and together with them you translate these into one campaign plan for all brands, at least six months ahead. You balance the central approach with local needs, and make the call when priorities clash. This makes you the go-to person at management level for the Heads of Country, Pricing & Promotion, Category Management and Brand.
You are also the commercial owner of our homepages, all year round, and you develop our marketing packages for suppliers into a full revenue stream. You make sure we know what every campaign and promotion really delivers: you set the KPIs upfront, own campaign and promo data, and make sure the learnings improve the next campaign.
You work closely with CRO, Shop Management, Pricing & Promotion, Category Management, Brand, Design, Performance and CRM.
The team is up and running: the Commercial Campaign Managers per country plan, brief and build campaigns on the webshop every week. The next step is to professionalise. Today, each country still works slightly differently, alignment takes a lot of time and it is not always clear what a campaign actually delivers. That is where you come in. You turn the different ways of working into one process, from planning and briefing to go-live and evaluation, with clear agreements on who does what and smart use of tooling, automation and AI. And you coach your team to move from executing to real ownership.
As a shared service, you work for several internal clients. The Heads of Country set their commercial priorities, and together with them you translate these into one campaign plan for all brands, at least six months ahead. You balance the central approach with local needs, and make the call when priorities clash. This makes you the go-to person at management level for the Heads of Country, Pricing & Promotion, Category Management and Brand.
You are also the commercial owner of our homepages, all year round, and you develop our marketing packages for suppliers into a full revenue stream. You make sure we know what every campaign and promotion really delivers: you set the KPIs upfront, own campaign and promo data, and make sure the learnings improve the next campaign.
You work closely with CRO, Shop Management, Pricing & Promotion, Category Management, Brand, Design, Performance and CRM.
Where you fit in
You report to the Head of E-commerce & Performance and are part of the E-commerce & Performance team in Hilversum and Veendam.About you
- You work and think at bachelor’s or master’s level and have at least 6 years of experience in campaign or promotion management in e-commerce or omnichannel retail, part of it in a leadership role.
- You have professionalised a team or way of working before, and can show what it delivered.
- You are a coaching leader: you give people room and trust, and help them grow.
- You have strong commercial instincts and a data-driven, full-funnel view. You know how a campaign contributes to traffic, conversion, order value and margin.
- You have experience in a shared service or central role with several internal clients. You bring people along, also when they don’t report to you.
- You are a strong sparring partner at management level, and move easily between the central approach and the needs of each country.
What does this job offer you?
- A one-year contract for 32, 36 or 40 hours per week, with the intention to extend.
- A competitive salary, depending on experience.
- Flexible working hours and hybrid working: at least 2 days a week at our office in Veendam or Hilversum.
- Travel allowance of € 0.25 per kilometre and a working-from-home allowance of € 2.45 per day.
- 25 days of annual leave (based on 40 hours), with the option to buy extra days.
- 8% holiday allowance.
- Pension scheme with Pensioenfonds Detailhandel.
- Up to 8 weeks of remote working from abroad, for example combined with a trip.
- Discounted gym and sports memberships through Bedrijfsfitness Nederland.
- A company lunch together every Friday, and events such as the EQOM Summer Party and Oktoberfest.
- Plenty of room for personal development.
Are you ready?
We’d love to hear from you. Tell us why this role suits you, and how you would take a campaign team to the next level.
About us
EQOM is a fast-growing international player in the intimate wellness sector. From our head office in Veendam, we work with over 400 colleagues in Europe on our mission: to make sexual wellbeing and pleasure accessible to everyone - regardless of preference, age or physical condition. We manage strong brands such as EasyToys, Amorelie and Adam et Eve and offer more than 14,000 products through our webshops and wholesale.
What makes EQOM unique? A vibrant culture of entrepreneurship, creativity and collaboration. We are driven to break taboos and bring about change in a category that is still often uncomfortable.
At EQOM, you will have the opportunity to make an impact in a sector that matters.
What makes EQOM unique? A vibrant culture of entrepreneurship, creativity and collaboration. We are driven to break taboos and bring about change in a category that is still often uncomfortable.
At EQOM, you will have the opportunity to make an impact in a sector that matters.
