Commercial Director - B2B Events & Media Sponsorship (Remote)

Lead an experienced team. Grow deeper partnerships. Help shape the next stage of an international events and media business ...

For more than a decade, Business of Apps has connected the people marketing and growing apps with the platforms and partners that help them succeed. Through our events in London, New York and Berlin, and our digital media platform, we bring together leaders in app marketing, growth, product, retention and revenue. We’re on a mission to connect and grow the app economy and create outstanding opportunities for our team.

We are an independent, profitable and fully remote business of 14 people. Our values are collaboration, commitment and learning. We are now strengthening our leadership team to support the next stage of growth.

The opportunity

We are looking for a Commercial Director to lead our six-person sales team and take responsibility for commercial performance across events and media. You will inherit an experienced team, established customer relationships and HubSpot infrastructure already in place. The opportunity is to build on those foundations: help good people perform even better, make the sales operation more predictable and develop larger, longer-lasting customer partnerships.

This is a hands-on leadership role, not an individual quota-carrying sales position. Reporting directly to the founder and CEO, you will progressively take ownership of day-to-day commercial management and play an influential part in how the business grows.

What you will make happen

• A stronger team. Lead, coach and develop six established salespeople, combining encouragement and practical deal support with clear expectations and accountability.

• A more predictable sales operation. Own the revenue plan, pipeline, forecasting and performance reporting. Make HubSpot a trusted source of commercial information and establish a focused rhythm of sales reviews and campaigns.

• More valuable customer relationships. Introduce purposeful strategic account plans, strengthen senior relationships, and improve retention, rebooking and account growth across the portfolio.

• Planned, sustainable growth. Balance new business development with opportunities for multi-event sponsorship and complementary media solutions, working closely with marketing and production.

• Sharper commercial execution. Use customer insight to improve propositions, packaging, pricing recommendations and sales materials where they will have the greatest impact.

What success will look like

A year from now, the sales team is motivated, developing and performing closer to its potential. HubSpot, pipeline reviews and forecasts give the business a clear view of future revenue. Our most important customers have well-managed relationships and active plans for growth, while new business and rebooking are approached systematically. And the founder has greater capacity to focus on products, partnerships and the wider business.

• Proven sales leadership. You can show how you have improved the performance of a B2B event sponsorship sales team through coaching, management and stronger commercial practice.

• You have significant experience of sponsorship, partnerships or package-led B2B selling in conferences/ events / exhibitions

• Strategic account capability. You have helped win, retain and grow important accounts, not simply closed individual transactions.

• Commercial judgement and discipline. You are confident with pipeline management, forecasting, CRM and performance data, and know how to turn insight into better decisions.

• The right way of leading. You can earn the confidence of experienced, self-directed colleagues, coach constructively, hold people accountable and work effectively with a distributed team.
• Useful, not essential: sales experience in technology or MarTech events, marketing services sales, Hubspot CRM

- Fully remote working with flexible hours / days if required

- We can pay for a part time or full time coworking space in your location if required

- Highly competitive salary and performance-related bonus