Communications and Marketing Specialist

Who we are:

Located in Ithaca, N.Y., Cornell University is a bold, innovative, inclusive, and dynamic teaching and research university where staff, faculty, and students alike are challenged to make an enduring contribution to the betterment of humanity. Cornell University is one of the largest and most diverse institutions in the Ivy League. We are a community of 22,000 students and more than 10,000 faculty and staff members representing more than 80 countries and hundreds of disciplines—global cultures, backgrounds, experiences, perspectives, and ideas.

We strive to be a welcoming, caring, healthy, and equitable community where students, faculty, and staff with different backgrounds, perspectives, abilities, and experiences can learn, innovate, and work in an environment of respect, and feel empowered to engage in any community conversation. As a member of the Cornell University community, it is important to recognize our shared responsibility to each other to cultivate a culture of inclusion for all. Cornell Core values.

The Cornell Jeb E. Brooks School of Public Policy harnesses the University’s broad disciplinary excellence in public policy, along with its innovative teaching, research, and engagement programs, to solve pressing global challenges. The school’s faculty applies an interdisciplinary and problem-oriented focus to wide-ranging public policy issues as they explore how government choices intersect with people’s lives.

The Brooks School is home to approximately 50 staff members, more than 75 tenure stream and teaching faculty, and a distinguished group of part-time faculty who are leaders in public policy and healthcare, bringing real world expertise into the classroom. The school enrolls over 700 undergraduate, professional, and graduate students across its programs in Ithaca, at its Washington, DC facility, and online in partnership with eCornell.

Cornell communicators share a mission to enhance and preserve the university’s brand and reputation as a top research institution and a leader in higher education and to support and promote critical programs that serve the university’s teaching, research, and public engagement mission. Communication services are carried out through a matrixed organizational system in which University Relations houses the departments of News (Cornell Chronicle), Media Relations (pitching and servicing media requests), Brand (cornell.edu, multimedia production, brand management, and governance), Strategic Communications (communications plans, key messaging, social media management), and Cornellians (digital alumni publication). Communicators in colleges, schools, and units regularly collaborate with, and consult, University Relations departments. University Relations serves as a partner and resource for all college/unit communicators.

The Opportunity:

The Communications and Marketing Specialist is the Brooks School Communications & Marketing Department’s digital storytelling leader and works across channels and audiences to prioritize and execute written and multimedia story projects supporting faculty research, academic programs, enrollment marketing, and Brooks brand advancement strategies.

Responsibilities Include:

• Ability to write quickly, clearly, and concisely in collaboration with others.
• Experience generating, reporting, writing, editing, and/or assigning stories, multimedia projects, and/or social media content that advances a unit’s mission and goals.
• Comfort creating and giving presentations to small and large groups.
• Working understanding of strategic, brand, and multimedia communications.
• Experience partnering with creative communications teams and external vendors.
• Ability to work with partners in Brand, Media Relations, News, and Strategic Communications staff on internal and external branding and messaging, multimedia storytelling, and crisis prevention/management.
• Working directly with clients to identify needs.
• Assist with determining strategies and providing support for implementation with events, digital marketing, print promotion, and display materials.
• Leading the design and execution of the Brooks Beat, the Brooks School’s monthly email newsletter.
• Manage relationships and production activities and projects with outside vendors (mail houses, printing companies, designers, and photographers).
• Consults with programs school wide on the planning and execution of promotion activities for lectures, programs, and other special events.

While position responsibilities vary, every member of our community is expected to foster a culture of belonging and a psychologically healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others.

What we require:

A cover letter and resume are required for consideration for this position. When applying to the position through our system, please attach your resume/cover letter in either Microsoft Work or PDF format.

• Bachelor's degree and 2 to 4 years of relevant experience, or an equivalent combination of education and experience.
• Excellent written, editing, proofreading, verbal, and interpersonal communication skills.
• Strong graphic design and visual communication skills with demonstrated proficiency using Adobe Creative Suite or comparable design software.
• Experience creating and managing content for websites, email marketing campaigns, newsletters, social media platforms, and other digital communications channels.
• Knowledge of digital marketing, branding, content strategy, and social media best practices.
• Experience updating and maintaining content management systems such as WordPress, Drupal, or similar platforms.
• Strong project management, organizational, and time management skills with the ability to manage multiple priorities and meet deadlines.
• Ability to collect, analyze, and interpret communications and marketing metrics to inform strategy and decision-making.
• Demonstrated ability to establish and maintain collaborative working relationships with a wide range of stakeholders.
• Strong creativity, initiative, and problem-solving skills.
• Ability to work independently while contributing effectively as a member of a team.
• Strong attention to detail and commitment to accuracy.
• Ability to adapt to changing priorities and organizational needs.
• Experience working directly with people from various socioeconomic backgrounds.
• Ability to cultivate and develop inclusive working relationships with students, faculty, staff, and community members.

Preferred (not required) qualifications for the position include:

• Experience working in higher education, academic, nonprofit, or public-sector environments.
• Experience with Cornell University systems, policies, and procedures.
• Experience with email marketing platforms such as Mailchimp, Slate, Constant Contact, or similar tools.
• Experience with web analytics, SEO, Google Analytics, or related reporting tools.
• Experience developing and implementing social media strategies and campaigns.
• Experience managing external vendors, photographers, printers, or creative service providers.
• Experience creating communications performance dashboards and reports.
• Knowledge of web accessibility standards and inclusive communications practices.
• Experience supporting events, public relations, or media outreach efforts.

What we offer:

Great benefits that include educational benefits, access to a plethora of wellness programs, employee discounts with local and national retail brands, health care options to choose from, generous paid leave provisions: 3 weeks of vacation, 14 university paid holidays (including end of year winter break through New Year’s Day) and superior retirement contributions.

An active and diverse community to work and thrive in, Cornell is situated in picturesque Ithaca, New York, the heart of the Finger Lakes. Ithaca is home to two academic institutions, state parks, waterfalls, gorges, and a wide range of art galleries, theaters, eateries, wineries, and breweries. Ithaca has something to suit all ages and interests.

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Job Titles and Pay Ranges:

Non-Union Positions

Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

• Prior relevant work or industry experience

• Education level to the extent education is relevant to the position

• Unique applicable skills

• Academic Discipline

To learn more about Cornell’s non-union staff job titles and pay ranges, see Career Navigator.

Union Positions

The hiring rate of pay for the successful candidate will be determined in accordance with the rates in the respective collective bargaining agreement. To learn more about Cornell’s union wages, see Union Pay Rates.

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Online Submission Guidelines:

Most positions at Cornell will require you to apply online and submit both a resume/CV and cover letter. You can upload documents either by “dragging and dropping” them into the dropbox or by using the “upload” icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit How We Hire on the HR website.

Employment Assistance:

For general questions about the position or the application process, please contact the Recruiter listed in the job posting or email mycareer@cornell.edu.

If you require an accommodation for a disability in order to complete an employment application or to participate in the recruiting process, you are encouraged to contact Cornell Office of Civil Rights at voice (607) 255-2242, or email at accommodations@cornell.edu.

Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor. You may also request an appointment to use a dedicated workstation in the Office of Talent Attraction and Recruitment, at the Ithaca campus, by emailing mycareer@cornell.edu.

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EEO Statement:

Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of “... any person ... any study.” No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans’ Readjustment Assistance Act (VEVRAA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.

About Us

Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students and staff impart an uncommon sense of larger purpose and contribute creative ideas to further the university's mission of teaching, discovery and engagement. With our main campus located in Ithaca, NY, Cornell's far-flung global presence includes the medical college's campuses on the Upper East Side of Manhattan and Doha, Qatar, as well as the Cornell Tech campus located on Roosevelt Island in the heart of New York City.

We offer a rich array of services, programs and benefits to help employees advance in their career and enhance the quality of personal life, including employee wellness, workshops, childcare and adoption assistance, parental leave and flexible work options.