Communications & Content Sr Specialist

At PMI, we've chosen to do something incredible. We've transformed our business and are building our future on one clear purpose - to deliver a smoke-free future.

With huge change comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Join our team to shape nicotine pouches category communication and content across Southeast Europe (SEE) and lead hands-on delivery in Serbia. You will turn consumer insight into relevant campaigns, launches, and channel experiences in a regulated environment.

Impact You'll Own

• Build a clear communication strategy for SEE and annual plans for Serbian markets.
• Strengthen brand awareness, consideration, trial, equity, and retention among adult nicotine users.
• Improve launch and campaign execution across offline and retail touchpoints.
• Turn consumer and business insights into practical actions for Serbia and the wider SEE cluster.

What You'll Do

• Develop cluster communication plans aligned with global brand strategy and local market needs.
• Lead end-to-end campaigns, launches, activations and content deployment for Serbia.
• Adapt messages and materials by channel, including brand and indirect retail.
• Manage agencies, stakeholders, approvals, and communication budgets.
• Partner with Commercial, Consumer Experience, Digital, Legal and regional teams.
• Ensure all activities meet legal and corporate requirements.
• Guide and support less experienced colleagues without formal people-management responsibility.

Skills, Capabilities & Qualifications

• 4+ years of experience in brand marketing or communications within a consumer-facing industry
• University degree
• Brand strategy and management
• Consumer insights and analytics
• Integrated campaign and content management
• End-to-end project management
• Omnichannel and retail communication
• Agency and stakeholder management
• Budget management
• Fluent Serbian and English
• Valid driving license

Rewards & Benefits

• Indefinite-term employment contract with a probation period of 6 months.
• Ongoing learning and on-the-job development opportunities.
• Career growth and internal mobility across functions and markets.
• Collaborative, inclusive, and international working environment.
• Flexible Smart Work options with remote and on-site days.
• Employee Assistant Platform for well-being support.

Application Process

• Application review
• Initial conversation with Talent Acquisition and online cognitive ability assessment
• Interview with the Hiring Manager
• Final interview and hiring decision

Equal Opportunities Statement

We believe that diverse perspectives and experiences make us stronger. As an equal opportunity employer, we are committed to creating a workplace where every individual feels welcomed, respected, valued, and empowered to reach their full potential.

We encourage applications from people of all backgrounds and identities, and provide reasonable accommodations to ensure an accessible recruitment process. If you need support or adjustments during your application, let us know - we're here to help you succeed.

To join our growing team, apply no later than November 22.