Community & Brand Ambassador Manager (Freelance)

Los Angeles, CA (Hybrid)
Commitment: Approximately 15 hours per week, including one half-day in-office
Reports to: Social Media & Influencer Manager

The Opportunity

Kinn is looking for a commercially minded Community & Brand Advocacy Manager to grow and nurture the relationships that drive customer loyalty, brand advocacy, and long-term revenue.

This is not a traditional community management role.

At Kinn, community extends beyond comments, DMs, and social engagement. We see it as an ecosystem of customers, creators, tastemakers, and brand advocates who influence discovery, purchasing behavior, retention, and how Kinn shows up in the world.

We're looking for someone who understands how to turn meaningful relationships into measurable business impact. Someone who can build and foster an engaged social community while strategically leveraging affiliate partnerships, ambassador programs, and customer relationships to support the commercial side of the business.

A primary focus of this role is owning and expanding Kinn's brand ambassador program through ShopMy. The ideal candidate brings extensive hands-on experience with the platform, understands its full capabilities, and knows how to leverage its tools, reporting, and relationship management features to build a high-performing network of brand advocates.

Equally important is the ability to cultivate genuine relationships that extend beyond digital engagement, connecting our online community to in-person events, retail experiences, and meaningful moments with the brand.

This is a freelance position requiring approximately 15 hours per week, including one dedicated day working in person at Kinn's Los Angeles office each week. The remaining hours may be worked remotely. The role will collaborate closely with Social, Brand, Marketing, Retail, and CX teams.

Key Responsibilities

ShopMy & Brand Ambassador Program

Own the day-to-day management, optimization, and expansion of Kinn's brand ambassador program through ShopMy.
Leverage advanced knowledge of ShopMy's systems, tools, and capabilities to build a scalable, revenue-generating affiliate program.
Identify, recruit, onboard, and manage high-potential creators, affiliates, and brand advocates who align with Kinn's aesthetic and customer.
Manage affiliate relationships, gifting, product seeding, commission structures, and performance tracking.
Develop strategies to increase ambassador participation, product visibility, affiliate conversions, and attributed revenue.
Monitor ambassador performance, identify top revenue drivers, and optimize partnerships based on results.
Maintain an organized network of active ambassadors, prospective partners, and high-value relationships.
Identify opportunities to convert engaged customers and organic brand supporters into active ambassadors.
Report regularly on ambassador growth, affiliate performance, conversion, and revenue contribution.

Community Engagement & Customer Retention

Manage and engage with Kinn's community across Instagram, TikTok, and other relevant social platforms.
Respond thoughtfully to DMs, comments, and customer interactions while maintaining Kinn's distinct brand voice.
Build genuine relationships with customers, repeat purchasers, VIPs, and brand advocates to strengthen loyalty and retention.
Identify highly engaged customers and develop opportunities to deepen their connection to the brand.
Proactively encourage repeat engagement, product discovery, and customer advocacy through personalized interactions.
Recognize opportunities to support customer conversion and retention, connecting relevant inquiries with Retail, CX, or Marketing teams.
Maintain a community experience that feels personal, considered, and relationship-driven rather than transactional.

Revenue Growth & Commercial Support

Approach community building with a clear understanding of its impact on customer lifetime value, repeat purchases, and revenue.
Identify opportunities within the community to support product launches, seasonal campaigns, retail initiatives, and key commercial moments.
Activate ambassadors and engaged customers around new collections, launches, and brand initiatives.
Work cross-functionally to connect community engagement with measurable commercial outcomes.
Track relevant KPIs, including affiliate sales, conversion, repeat engagement, and ambassador program growth.
Bring a proactive, performance-oriented mindset to relationship building while protecting the authenticity and integrity of the Kinn brand.

Community Events & Real-World Experiences

Help translate Kinn's digital community into meaningful in-person relationships and experiences.
Identify customers, ambassadors, creators, and tastemakers to invite into Kinn's physical community.
Support guest list development, invitations, outreach, and relationship management for retail events, launches, pop-ups, and community gatherings.
Cultivate relationships with Los Angeles-based creators and brand advocates who can contribute to local activations.
Support pre-event engagement and post-event follow-up to deepen relationships and encourage continued brand participation.
Collaborate with Brand and Retail teams to connect online advocacy with in-store engagement and customer loyalty.

Community Insights & Content Support

Serve as a direct connection between Kinn and its customers, identifying emerging conversations, product feedback, and community sentiment.
Surface customer insights that can inform product development, merchandising, marketing, and retention strategies.
Identify compelling customer-generated content and organic brand mentions for potential use across social, email, web, and marketing channels.
Secure content permissions and usage rights when appropriate.
Share relevant community trends, cultural moments, and opportunities with the Social and Brand teams.
Identify what drives meaningful engagement, advocacy, and purchasing behavior within the Kinn community.

Qualifications

Minimum 2–3 years of direct, hands-on experience using ShopMy, with advanced knowledge of its platform, systems, functionality, and affiliate management capabilities. This is a firm requirement.
Demonstrated experience managing and growing a brand ambassador or affiliate program, including recruitment, activation, performance optimization, and revenue attribution.
3–6 years of experience in community management, influencer marketing, affiliate marketing, brand partnerships, customer retention, or a related field.
Proven ability to connect community and creator relationships to measurable business outcomes.
Strong understanding of affiliate marketing, creator commerce, customer retention, and social-driven revenue.
Experience managing creator relationships, product seeding, gifting programs, and ambassador communications.
Comfortable interpreting performance data and using insights to inform growth strategies.
Based in the Los Angeles area and available to work in person at Kinn's office one day per week.

Personal Qualities

Commercially minded without compromising the authenticity of relationships or the integrity of the brand.
Naturally relationship-oriented, socially connected, and genuinely interested in people.
Deep appreciation for fashion, fine jewelry, design, culture, and luxury consumer behavior.
Strong written communication skills, with the ability to represent a considered, elevated brand voice.
Highly organized, detail-oriented, and comfortable managing multiple relationships and priorities independently.
Proactive and resourceful, with the ability to identify opportunities and execute without constant direction.
Confident engaging with customers, creators, VIP clients, and tastemakers.
Excited by the intersection of community, commerce, and real-world brand experiences.
Understands that the most valuable communities are built on trust, consistency, and long-term relationships.

Success in This Role

Success means building an engaged, loyal community that actively advocates for Kinn, grows our ShopMy affiliate revenue, strengthens customer retention, and connects digital relationships with meaningful in-person brand experiences.

Community & Brand Ambassador Manager (FREELANCE)