Community Engagement Coordinator

Want to be part of an organization that makes a difference? Come join our team!

Position Summary:

The Community Engagement Coordinator (CEC) is responsible for assisting the Community Outreach Manager (COM) in planning, execution, promotion, lead-management, and evaluation of UMassFive outreach efforts. This includes events, financial education, sponsorships, community and sponsorship engagement, awareness-building opportunities, and internal communications with staff. CEC will work closely with Marketing to expand brand awareness, promotion, and messaging through social media content creation and engagement strategies that appropriately reflect our outreach efforts.

Essential Functions:

• Assist the Community Outreach Manager (COM) in the coordination of UMassFive outreach events. This will include maintaining a detailed Outreach Calendar on Outlook, submitting marketing requests, organization and deployment of supplies. CEC will create internal awareness for staff participation opportunities and recruit as needed, providing event invitations that provide instructions and expectations to participants. Contribute creatively towards promotions and ideas to grow UMassFive and our presence in the community.

• Attend outreach events, at times, outside of normal business hours and weekends. Represent UMassFive professionally, with the goal of strengthening existing relationships and creating new connections. As appropriate, collect and record leads at outreach events, sharing data with Marketing and/or following up with relevant material. Track outreach event staff attendance and workshops in a spreadsheet that should be updated quarterly.

• Assist the COM with facilitating financial workshops, in-person and virtually, for UMassFive members, Sponsor Groups, and in the community. Help solicit ideas for and create new educational workshops, ensuring development of material is appropriate and timely. Coordinate with Marketing and Branches to effectively promote the workshops.

• Using online forms, track sponsorship and workshop requests and fulfillment. Communicate requests to the COM in a timely fashion for review. Review approved sponsorship requests and follow-up by obtaining and sharing marketing assets, coordinating requests for payment, and promoting on social media in a timely fashion. Discuss opportunities for in-person participation with COM and coordinate as needed.

• Assist in planning, promotion, and execution of in-branch community involvement such as drives and fundraising efforts.

• Collect and create social media content to be used to promote outreach initiatives, financial education, and community engagement. Using platform-appropriate tools, craft posts in the voice of UMassFive and post in a timely fashion, communicating scheduling needs with Marketing. Collaborate with Marketing on social media campaigns, working with Graphic Designer & Media Specialist for assistance with visual design elements.

• Write, proof and/or edit press releases, newsletter content, brochure copy, and other various publication materials as needed.

• Assist COM in creation and maintenance of comprehensive contact database for Sponsor Group and community contacts. Utilize this database to ensure ongoing outreach to Sponsor Group contacts, sharing credit union news, products and services, and financial education opportunities. Occasional on-site visits to Sponsor Groups to check-in and provide supplies.

• Communicate regularly with Commercial Division to ensure synergy in community engagement efforts.

• Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

• Perform other similar duties or projects as responsibilities necessitated or as assigned by supervisor.

· 3 – 5 years of similar or related experience.

· 2-year college degree, completion of specialized certification; or equivalent work experience.

· Must demonstrate excellent communication skills; as well ask strong keyboarding and computer application proficiency, including Word, Excel, PowerPoint, web-based resources and mobile devices.

· Knowledgeable about the effective use of social media to create and curate content.

· Must be comfortable with public speaking in-person and on virtual platforms.

· Financial institution background preferred, experience in credit & budgeting skills is a plus.

· Reliable transportation and willingness to travel between all branches and event locations within Hampshire, Hampden and Worcester County.

· Professional working proficiency in Spanish, a plus, but not required.

Hours: 37.5 hours per week; schedule may vary based on departmental needs; this at times will include nights and weekends.

Telecommute Status: Hybrid; candidate will be expected to travel to branches and off-site events as scheduled

Reports to: Community Outreach Manager

Paygrade 9, Non-Exempt: Min: $25.53 – Mid: $31.92 – Max: $38.30