Community Manager

We’re looking for a Growth Manager to own and scale our social media channels as a core acquisition engine for our recruitment business.

You’ll drive brand awareness, candidate pipelines, and client leads through organic content, community building, and performance-driven social strategy across LinkedIn for both company and personal pages.

Experience of off-platform newsletters is also highly desired. This is a part-time role for X hours a week to be mutually agreed upon - fully remote!

Key Responsibilities

Social Strategy & Growth

• Define and execute a multi-platform social strategy aligned to business goals (candidate applications, client inquiries, newsletter sign-ups).
• Build monthly/quarterly content roadmaps around campaigns, hiring spikes, and market moments.
• Identify high-performing formats (short-form video, carousels, thought-leadership posts) and scale what works.
• Use analytics to refine posting cadence, hooks, and CTAs for reach, engagement, and conversion.

Content Creation & Brand Voice

• Own the end-to-end content process: ideation, scripting, copywriting, editing coordination, publishing.
• Maintain a consistent, premium brand voice.
• Leverage AI tools and templates to accelerate content production without sacrificing quality.
• Repurpose long-form content into social-native assets.

Community & Lead Generation

• Actively engage with comments, DMs, and relevant groups to build relationships and trust.
• Implement lead-gen tactics (gated guides, webinars, job alerts) and track social-sourced leads.
• Collaborate with the recruitment team to convert social interest into applications and client meetings.

Analytics & Performance

• Set up and maintain tracking (UTM links, GA4, platform insights) for social-driven traffic and conversions.
• Monitor KPIs: follower growth, engagement rate, video retention, CTR, leads, and revenue attribution where possible.
• Produce weekly/monthly reports with insights and test-and-learn recommendations.

Collaboration & Systems

• Work with recruiters, designers, and external creators to keep content flowing.
• Build SOPs for content workflows, approvals, and community management.
• Stay ahead of platform updates, algorithm shifts, and new features; test new formats quickly.

Requirements

• 3–5+ years managing and growing branded social channels, ideally in B2B services, recruitment, or agency settings.
• Proven track record of measurable audience growth and engagement across LinkedIn, Instagram, and TikTok.
• Hands-on with social tools (e.g., Meta Business Suite, scheduling/analytics platforms) and basic analytics (GA4, Looker Studio).
• Data-driven mindset: you test, measure, and iterate based on performance.
• Excellent English communication; able to work independently in a remote environment.
• Bonus: experience in recruitment, luxury, tech, or finance; familiarity with Beehiiv/newsletter growth.