Community & Social Media Manager

In the fast-growing economies of the world, there's a new generation of ambitious younger people eager to gain financial independence and we’re here to make this potential a reality by empowering them with the Freedom to Succeed.

We empower them with guidance, tools, and easy market access so they can trade and invest with confidence. We aim to make our clients their own wealth manager: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, in their own way.

Founded in 1998 to offer online trading for retail clients, the Exinity Group is now over 25 years old and has provided leveraged trading to over 2 million customers through our global power brands, including FXTM and Nemo, giving them access to equity, commodity and FX markets across the Middle East, Asia, and Africa.

Exinity is an energetic and diverse company with central offices in the UAE, Cyprus and the UK, plus a number of smaller hubs globally. We’re always looking for talented individuals to join us. ‘Freedom to Succeed’ is not just a promise we make to our clients and partners, but to our people too. We’ll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company.

Key Responsibilities:

• Own social presence across WeChat, Douyin, 小红书， Facebook, YouTube, TikTok, Telegram, Instagram and other emerging platforms – including platform strategy, content calendar, execution, and performance optimization.
• Social media content management to reflect market trends, cultural nuances, and FXTM’s brand voice, collaborate with local team to drive localized social efforts – with the goal of growing reach, engagement, and user acquisition.
• Collaborate with creative teams (design and video) to deliver a steady stream of multimedia content across formats.
• Monitor and analyze performance and social KPIs; use insights to optimize output and maximize marketing ROI.
• Manage social media conversion funnels and communities.
• Work closely with the Product team to identify key product features and translate them into consumer-centric content strategies for social.
• Ensure alignment across departments on key products or campaign messaging to maintain consistent brand voice across all platforms.
• Conduct regular competitor analysis to stay ahead of industry trends, social tactics, and platform innovations.
• Gather feedback from social audiences, distil user insights, and share recommendations with Product and UX teams to support continual platform and feature improvements.

What You Bring:

• Bachelor’s degree in Marketing, Finance, Economics, Communications or a related field.
• Proven experience in managing social channels and content in the financial services, FinTech, securities trading or crypto industries is preferred.
• Native-level proficiency in Simplified Chinese, with strong copywriting and storytelling skills; experience in writing video scripts is a plus.
• Excellent command of English; capable of crafting bilingual content with clear, user-friendly messaging.
• Deep understanding of social platforms in GRC and international markets, including performance metrics and user behavior.
• Strong hands-on experience in content creation, campaign rollout, and community building.
• Analytical mindset with the ability to interpret data and translate insights into strategy.
• Highly organized with solid project management skills; comfortable managing multiple stakeholders and priorities.
• Proactive, resourceful, and passionate about social media, digital culture, and emerging trends.
• A collaborative team player with great communication skills and a fun, can-do attitude.