Company Marketing Mgr

Description The Company Marketing Manager is responsible for driving traffic, sales, and guest engagement within company-owned restaurants by bringing the brand to life at the local level. This role ensures excellence in in-restaurant marketing execution, local store marketing (LSM), and community engagement—translating national campaigns into impactful, in-market experiences. As a key partner to Operations, this individual works hand-in-hand with General Managers and field leaders to elevate the in-restaurant experience, increase frequency, and build strong community connections that drive sustainable growth. Key Responsibilities In-Restaurant Marketing Execution Ensure flawless execution of national and regional marketing campaigns across company-owned restaurants Own in-store merchandising, signage, and point-of-purchase materials to maximize guest impact Partner with Operations to maintain brand standards and consistency across all guest touchpoints Traffic & Sales Driving Initiatives Develop and execute local marketing programs to drive dine-in traffic and increase guest frequency Identify daypart, day-of-week, and seasonal opportunities to boost on-site sales Test and scale localized promotions and activations that deliver measurable results Community Engagement & Brand Building Build relationships with local schools, businesses, and community organizations Plan and execute events, fundraisers, and grassroots marketing initiatives Position the restaurant as a meaningful part of the local community Operator Partnership & Field Support Serve as the primary marketing partner to General Managers and Area Directors for company-owned locations Provide training, tools, and guidance to improve local marketing effectiveness Conduct regular market visits to assess execution, identify opportunities, and coach teams Guest Experience Enhancement Collaborate with Operations to elevate the in-restaurant experience, ensuring it reflects the brand promise Identify opportunities to improve ambiance, engagement, and overall guest satisfaction Support initiatives that drive loyalty and repeat visits Performance Analytics & Insights Analyze traffic, sales trends, and campaign performance at the market and store level Identify best practices and replicate success across company-owned restaurants Provide actionable insights and recommendations to Marketing and Operations leadership Qualifications 4–7+ years of marketing experience in fast casual, QSR, retail, or multi-unit environments Strong experience with local store marketing and in-store campaign execution Demonstrated ability to partner effectively with Operations teams Experience supporting company-owned restaurant environments preferred Analytical mindset with the ability to translate data into action Excellent communication and relationship-building skills Willingness to travel (25–40%)