Consumer Insights Analyst

Job Description Reporting to the Chief Consumer Insights Officer , the Consumer Insights Analyst is responsible for analyzing data to identify key trends and providing actionable insights to guide strategic decision-making. Accountabilities Business Development · Support the design and execution of research studies, including survey/questionnaire development and sample selection. · Collaborate with cross-functional teams to identify key business objectives and develop research plans to support business growth. · Stay updated on the latest research methodologies, tools, and technologies to enhance research processes and insights generation. · Identify opportunities to innovate and improve consumer research techniques, ensuring data quality and accuracy. Data Analysis · Utilize qualitative and quantitative research methodologies to gather consumer insights, including surveys, interviews, focus groups, and data analytics. · Analyze and interpret data from surveys, interviews, focus groups, and other sources to identify patterns, trends, and insights. · Use statistical techniques to draw conclusions from data. ​ Reporting · Prepare comprehensive reports and presentations that effectively communicate research findings and actionable insights to stakeholders. · Create visually appealing and concise reports to present complex data in a clear and understandable manner. ​ Requirements Education and Experience · Bachelor of Science Degree in business administration, marketing, analytics or statistics · A minimum of 2 years of professional experience in customer insights, market research, data analysis, or a similar role Required Knowledge, Skills and Abilities · Good working knowledge of data analysis software (SPSS, SAS, R) · Experience with data visualization tools · Familiarity with quantitative and qualitative research methods · Ability to manage multiple research projects simultaneously while meeting deadlines · Strong analytical and problem-solving skills · Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) · Ability to work independently on projects in a fast-paced environment · Excellent communication, presentation, and project management skills · Self-motivated and able to adjust to change Working Conditions This is a hybrid job