Content and Social Media Specialist

CRM, Content & Social Media Specialist — Crypto / Fintech.

Company: Xcoins

Department: Marketing

Location: Lisbon, Portugal

Content & Social Media Specialist

Work model: Fully remote initially with transition to hybrid

About the role: Xcoins is looking for a hands-on CRM, Content & Social Media Specialist to manage customer communications, digital content, and organic social growth. You will own MoEngage campaigns, produce and optimise content for blog and Academy, drive basic SEO and AEO improvements, and manage organic social media and community engagement. This role requires excellent English and a strong understanding of the crypto space.

Main responsibilities:

• Manage email campaigns, newsletter and other communication flows.
• Build lifecycle journeys, segment audiences, and report on performance.
• Create, coordinate, and optimise content for blog, Academy, and website.
• Implement SEO and AEO best practices.
• Manage organic social media calendars, posts, and community engagement.
• Support initiatives such as Ask Me Anything sessions.
• Monitor and analyse content and campaign performance and recommend improvements.
• Coordinate with product, compliance, support, and external partners when needed.

Required experience and skills:

• Proven experience in CRM, content marketing, SEO, social media, or similar.
• Experience with CRM or marketing automation tools such as MoEngage, Braze, HubSpot or similar.
• Solid understanding of SEO and content optimisation.
• Excellent written and spoken English.
• Strong crypto industry knowledge.
• Ability to work independently and cross-functionally.

Nice to have:

• Portuguese
• Google Analytics, Search Console, social analytics, etc..
• experience in fintech or regulated industries.