Content Copywriter (SEO & Performance Content)

Job Description This is a remote position. Job Title: Content Copywriter (SEO & Performance Content) Location: Manila, Philippines (Remote / Hybrid) Employment Type: Full-Time Salary Range: ₱45,000 – ₱50,000 / month (Market-based, depending on experience & portfolio) Role Summary We are looking for a Content Copywriter who lives at the intersection of strategy, storytelling, and search intent . This role focuses on creating SEO-driven content, high-converting copy, long-form articles, blogs, and scripts that support brand authority, lead generation, and organic growth. You will work closely with marketing strategists, SEO specialists, and creative teams to turn ideas into structured, scalable content assets . Efficiency matters — AI is a tool, not a crutch . This role is ideal for someone who understands how content drives business outcomes , not just traffic. Key Responsibilities · Write SEO-optimized blog articles, landing page copy, and long-form content · Develop content outlines, briefs, and keyword-mapped structures · Create video scripts, social captions, and email copy aligned with brand voice · Repurpose long-form content into multi-channel formats · Optimize existing content for search intent, CTR, and readability · Collaborate with SEO and marketing teams on content calendars and campaigns · Use AI tools to accelerate research, drafting, and optimization · Maintain consistency in tone, positioning, and messaging Must-Have Skills · 2–5 years’ experience in copywriting or content marketing · Strong understanding of SEO fundamentals (keywords, intent, on-page) · Proven ability to write clear, persuasive, and structured content · Experience with AI tools (ChatGPT, Jasper, Surfer, Notion AI, etc.) · Ability to self-edit and optimize content for performance · Portfolio or website showcasing published work (required) · Comfortable working with briefs, deadlines, and feedback loops Good-to-Have Skills · Experience with B2B or performance-driven content · Knowledge of conversion copywriting · Familiarity with CMS platforms (WordPress, Webflow, Shopify) · Understanding of analytics tools (GA4, Search Console) · Experience repurposing content for social or email Performance Metrics (KPIs) · Content output volume & consistency · SEO performance (rankings, impressions, organic traffic growth) · Engagement metrics (time on page, bounce rate) · Conversion contribution (assisted leads, CTR) · Turnaround time and adherence to briefs · Content quality score (editorial & strategic alignment) Growth Pathway · 6–12 months: Senior Content Copywriter / SEO Content Lead · 12–24 months: Content Strategist or Head of Content · Opportunity to specialize in SEO strategy, CRO copy, or thought leadership