Content & Copywriting Associate - Social / Campaign
- Hiring from
- Pakistan
- Work type
- Hybrid
- Posted
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1. Job Title & Designation
Content & Copywriting Associate - Social / Campaign
2. Company Introduction Khan Home Digital Solutions (KHD) supports Khan Home Group (KHG) through digital marketing, creative content, technology and digital operations. We are seeking a Content & Copywriting Associate - Social / Campaign to develop research-backed social content and campaign copy, supporting KHD’s organic and paid marketing activity and the wider Group’s brand presence, audience engagement and business growth.
3. Job Location Hybrid / Remote | Full-time | 9AM - 6PM | Monday - Friday
4. Work Mode Remote / Hybrid - specific arrangement and agreed availability: Full-time | 9AM - 6PM | Monday - Friday
5. Key Responsibilities
• Write platform-appropriate captions, social posts, carousels, short-form video scripts and advertising copy against approved research and channel briefs.
• Research audience language, community questions, competitor messaging, offer differentiation and platform trends; document sources and propose original creative angles.
• Develop hooks, calls to action and campaign narratives suited to each brand, audience and communication objective.
• Adapt copy for YouTube, Instagram, TikTok, Facebook and LinkedIn, respecting each platform’s format and tone.
• Prepare copy variants for approved campaign and hook tests, maintaining clear records of messaging hypotheses and revisions.
• Coordinate with SMM colleagues on content calendars and with PPC colleagues on advertising messages, offers and landing-page alignment.
• Supply graphics and video colleagues with scripts, on-screen text, subtitles, thumbnail hooks and clear message hierarchy.
• Produce supporting email and landing-page text where assigned, maintaining consistency across the campaign.
• Verify offer terms, statistics, testimonials, permissions and source attribution; flag unsupported claims before submission.
• Proofread and refine copy for accuracy, originality, brand voice and platform suitability, incorporating client and editorial feedback.
• Use AI tools where permitted to explore angles and refine drafts, checking facts and rewriting for the brand’s voice.
• Use approved platform insights and campaign feedback to recommend improvements; maintain audience-research, testing, revision and approval records.
6. Requirements & Qualifications
Must-Haves:
• At least 1 year in an agency environment involving direct client-facing communication and delivered copywriting assignments.
• A portfolio of social captions, scripts, campaign copy or client assets, clearly identifying your contribution. • Strong English writing, editing and proofreading skills, with the ability to adapt tone across brands and audiences.
• Practical research skills and the ability to support factual claims with credible sources.
• Basic understanding of social platform formats, hooks, calls to action and message hierarchy.
• Competence in shared documents and research tools, such as Google Docs/Sheets, Google Trends and Meta Ad Library, with experience in at least one real CMS or publishing workflow.
• Ability to receive and act on client feedback, organise revisions and meet agreed deadlines.
Nice-to-Haves:
• Multi-brand or GCC/UAE campaign experience.
• Experience working with social calendars, short-video scripts, ad-copy testing or landing page messaging. • Bilingual or local-language adaptation skills where relevant to the audience.
• Basic SEO and analytics familiarity.
• Experience using YouTube Studio or Instagram/TikTok native insights to inform copy improvements.
• Familiarity with Canva for copy-placement checks, Grammarly, Hemingway Editor, Semrush/Ahrefs or social scheduling/analytics platforms.
7. Salary & Compensation Package Market-competitive remuneration, commensurate with qualifications, relevant experience and demonstrated professional capabilities.
8. How to Apply Send your updated CV, and an attached cover letter outlining:
• Your proven skills and relevant experience.
• Why you are the best candidate for this position.
• Your professional goals for the next five years.
• How you use AI in your day-to-day work and verify the quality and accuracy of its outputs.
• Include three examples of your original social or campaign copy, covering captions, social posts, advertising copy or short-video scripts. State the intended audience, platform and your contribution, with a brief explanation of the research behind one example. Confidential client details may be redacted.
Email subject:
Application - Content & Copywriting Associate - Social / Campaign
Application email:
hr@khanhomedigital.com
Application deadline:
29-10-2026
