Content Creator

About Shuffle

We’re on a mission to help great independent hospitality businesses grow.

Shuffle is a two sided marketplace that provides upfront capital for the best hospitality business in the UK, and random cashback rewards for the customers of those businesses through the Shuffle app.

After a careful selection process, Shuffle invests directly into restaurants, bars, and cafes. It is the return on these investments that allows us to offer rewards to our customers, and our relationship with our restaurant partners ensures no one is left short by any transaction.

Shuffle was founded in 2023 and we’re live in London, Manchester, Liverpool, Glasgow, and Edinburgh. Our partners include well known local names such as Lina Stores, Salon Madre, Onda, Bistro Freddie, Crispin, Senza Fondo, and Maray to name but a few.

We've raised £9m in funding so far from top tier VCs in both Europe and Canada, including JamJar, Portage, Episode1, Antler, and True Ventures.

What is it like working at Shuffle?

We are driven by four core values, which underpin our culture and the way we operate as a business:

• We don’t just work at Shuffle – we own it

• We work smarter, otherwise we work harder

• Winning is the goal, and we play to win

• Understanding others makes us stronger, sharper and better together.

We believe in building a small team of A-players: high performing individuals who drive impact.
We foster an in-person culture, with four office days each week. Wednesdays are optional for remote work, giving you flexibility while maintaining the collaboration that drives our success.

About the role

We’re looking for a hands-on Content Creator to bring Shuffle to life across Instagram, TikTok and paid social. You’ll come up with ideas, film, edit and produce content that makes people want to discover our venues, explore their city and use Shuffle.

Your work will span food and drink, city recommendations, entertaining brand content, product storytelling, launches and events. You’ll create content yourself and work with local creators across London, Liverpool, Glasgow and Edinburgh, as well as our agency partner in Manchester.

Creating effective Meta ad creative is a core part of the role. You’ll film and edit original ads, develop different hooks and versions for testing, and turn strong creator content into paid assets. You’ll also identify content from gifting collaborations that could work as partnership ads and secure the permissions and media rights needed to use UGC in paid campaigns.

This role is 4 days per week in the office in London (Tower Hill), and you must be willing to travel across Shuffle cities: Manchester, Liverpool, Glasgow and Edinburgh.

What you'll be doing

• Create for Instagram and TikTok - Own content production from ideas and scripts to filming, editing, captions and finished assets, including Reels, TikToks, Stories, carousels and static posts.

• Film and edit Meta ads - Produce creative specifically for paid social, developing different hooks, openings, edits and calls to action for testing.

• Bring our venues and cities to life - Capture food, drinks, people and atmosphere, working with venue teams to uncover stories and recommendations worth sharing.

• Work with local creators - Find and build relationships with creators across Shuffle cities, brief them on concepts and deliverables, coordinate shoots and give clear creative feedback.

• Turn gifting content into partnership ads - Monitor content from gifting collaborations, spot strong opportunities and move quickly with creators and the marketing team to get suitable content ready for paid use.

• Secure UGC media rights - Agree and document usage scope, channels and duration for creator content used in ads, alongside the permissions needed to run partnership ads.

• Collaborate with our agency partner - Work with our Manchester-based agency and the wider marketing team on content planning, production and delivery.

• Capture timely moments - Create content around venue launches, events and activations, and respond quickly to relevant trends, audio and cultural moments.

• Keep production organised - Maintain a content calendar and asset library, managing shoots, creator deliverables and deadlines across cities.

• Learn from performance - Work with the marketing team to understand what drives attention, engagement and action, and use those findings to improve future content and ad creative.

Who you are

• Experience creating Instagram and TikTok content, with examples you’re proud of — whether from a job, freelance work, personal channels or your own projects.

• Confident filming and editing short-form video, with an eye for a good story and a knack for writing captions.

• An interest in what makes social content work, from a strong opening hook to getting someone to stop scrolling.

• Comfortable using CapCut, Adobe Premiere Pro or similar editing tools, and keen to keep developing your skills.

• Interested in working with creators and learning how to adapt content for paid social.

• A genuine interest in independent restaurants, bars, food and city culture, and an instinct for what makes people want to visit.

• Happy behind the camera and comfortable appearing on screen when the idea calls for it, including chatting with venue teams and customers.

• Organised, proactive and able to keep track of shoots and deadlines, with support from the wider team.

• Willing to travel across London, Manchester, Liverpool, Glasgow and Edinburgh to create content and cover key moments

What we Offer

• Competitive pay (70‑95th percentile) + meaningful equity

• 33 paid days off each year: 20 days of personal holiday, 8 UK bank holidays, plus a 5-day company-wide Christmas shutdown to recharge

• Private healthcare through AXA

• Extra reward boosts at Shuffle partner venues

• A front‑row seat in the journey from early‑stage to unicorn 🦄

Compensation range

• Base salary of £30,000 - £35,000 gross annually*

*Final compensation will be determined based on the candidate's qualifications, skills, and previous experience