Content & CRM Specialist (Ticketing)

Job information

Division/Unit: UEFA Events SA / Ticketing

Contract type: Max-term

Location: Nyon (WFH up to one day per week)

Start date: 01/02/2027

End date: 31/07/2028

Main goal

The Ticketing Content Writer & CRM Specialist is responsible for creating, editing and optimising fan-facing ticketing communications and storytelling to ensure clear and consistent messaging across UEFA EURO 2028, UEFA club competition finals and other competitions serviced by the UEFA Ticketing unit.

Key Responsibilities

• Contributing to the development of UEFA's ticketing communication and storytelling strategy, ensuring fans clearly understand ticket sales processes, timelines and key updates
• Drafting and editing ticketing content for various external and internal communication channels (promotional and service email campaigns, websites, ticket sales portals, media releases, fact sheets, social media platforms etc.) in close collaboration with the communications team and other relevant stakeholders
• Ensuring that the communication strategy and terminology are applied consistently across all channels
• Identifying ticketing sales needs and planning marketing activities in accordance with the ticketing sales calendar
• Evaluating and improving marketing content and the strategy based on feedback and analysis

Requirements

Experience:

• from 4 to 6 years as a content writer, copywriter or in a similar role, ideally in the sports industry
  
  

Languages:

• English Native Speaker ( must-have)
  
  

Other requirements:

• Relocation to Switzerland/France is expected
• Knowledge of any other language would be an asset
• Excellent writing and communication skills
• Knowledge of the football landscape and wider sports industry would be an advantage
• Solid attention to detail
  
  

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