Content Marketing Intern

About Gown & Bridal (gownandbridal.com)

Gown & Bridal is a modern bridal boutique in Singapore dedicated to bringing high-end, curated bridal styling within reach. Located at 12 Lorong Bakar Batu, we offer an all-inclusive experience spanning wedding gown rentals, bespoke made-to-measure gowns, evening wear, suit rentals, and traditional Sangjit attire.

We build our brand on complete transparency, zero hard selling, and a welcoming fitting experience. We believe every bride deserves thoughtful care, honest advice, and a personal journey to finding their gown.

We are a tech-enabled company operating alongside Summer Vows (summervows.com), our dedicated wedding platform, combining bespoke bridal services with modern digital growth.

The Role

• We are looking for a creative, fun, and articulate Content Marketing Intern to join us for a flexible 3 to 6-month internship.
• Your core focus will be creating and delivering content across our social media platforms and website. This is an active, hands-on internship where you will take ownership of projects, see how your creative work directly drives business growth, and participate in hosting interactive brand events.
• We focus on clear deliverables and real-world outcomes. You will enjoy flexible hours and hybrid working arrangements while gaining practical skills.

What We Offer and What You Will Learn

Joining our team puts you inside a fun, dynamic, and forward-thinking environment where you receive direct guidance and real-world execution experience.

• AI-Native Workflows: Gain hands-on exposure and direct guidance in leveraging AI tools for content ideation, copy drafting, workflow automation, and asset production. Learn to use AI as an operational co-pilot to multiply creative output.

• End-to-End Growth & Business Support: Learn how content drives whole business development. Work alongside us on cross-functional initiatives for both Gown & Bridal and Summer Vows, gaining hands-on exposure to merchant acquisition, B2B marketing, and platform expansion.

• Structured Training in Marketing and SEO: Receive structured guidance in search engine optimization, keyword strategy, and user intent analysis. Learn how to craft content that ranks high and converts web traffic into actual appointments and platform users.

• Event Hosting & Community Engagement: Build confidence and event management skills by taking part in planning, organizing, and hosting brand events, pop-ups, and studio gatherings.

• Real-World Impact: See your work translate into measurable lead generation, client engagement, and business milestones so you leave your internship with a proven portfolio of achievements.

Key Responsibilities

• Social Media & Website Content Delivery: Plan, shoot (mobile/on-site), write, edit, and publish engaging content across Instagram, TikTok, website blogs, and email newsletters.

• Storytelling & Brand Voice: Craft clear copy that connects with modern brides while keeping our transparent and welcoming brand identity consistent.

• SEO & Digital Growth: Implement structured SEO practices to optimize web pages and articles targeting high-intent bridal keywords, driving organic growth and platform user acquisition.

• Event Hosting & On-Site Engagement: Participate in planning and hosting studio events, bridal showcases, and collaborative pop-ups, capturing live moments for social media.

• Cross-Platform Growth Support: Assist with content and marketing initiatives that support business development, vendor partnerships, and B2B outreach across Summer Vows.

• Performance Optimization: Monitor website performance, engagement heatmaps, and content metrics to iteratively improve visitor journeys and conversion rates.

Work Culture & Expectations

• Hybrid & Flexible: Enjoy flexible working hours and remote work, balanced with scheduled studio sessions at Lorong Bakar Batu to capture new collection drops and align with the team. Fits around university schedules or personal commitments.

• Objective-Driven: We do not evaluate success by hours spent at a desk. We measure success by creative output and strategic milestones.

• Weekend Support: Occasional weekend availability to host events, capture live studio fittings, or manage campaign shoots during peak boutique energy.

Qualifications & Requirements

• Background: Open to students or recent graduates pursuing Business, Marketing, Mass Media, Communications, or any related fields.
• Mindset: What matters most is a genuine interest in learning, a curious attitude, and a passion for creating content.
• Personality: Creative, fun, proactive, and open-minded, with a strong willingness to learn new skills.
• Technical Aptitude: Familiarity with basic content tools (Canva, CapCut, or social media apps) and an eagerness to learn AI-native software and digital marketing tools.

How to Apply

If you want to build real-world skills in AI-native marketing, social media delivery, and business growth during your internship, submit your CV along with any social media links, portfolio items, or writing samples.We are looking for a creative, fun, and articulate Content Marketing Intern to join us for a flexible 3 to 6-month internship.