Content & Marketing Lead

Fulltrack AI is an American startup revolutionizing sports technology through AI and Computer Vision. Our initial focus is on cricket, blending cutting-edge technology with deep game insight. Backed by leaders from Harvard Management, Salesforce India, and the European Cricket League, we’re redefining sports analytics and performance standards with advanced, scalable solutions.

Our technology powers some of the biggest names in cricket, including Cricket South Africa, the England & Wales Cricket Board, Rajasthan Royals, Gujarat Titans, CSK, and Cricket Victoria. By July 2024, Fulltrack AI became the #1 sports app in India, surpassing 1 million downloads within just two weeks of launch.

We’re now looking for a Marketing & Content Lead to help build and scale the way Fulltrack AI is represented, communicated and discovered across the cricket ecosystem.

About the Role

This is a hands-on role for someone who understands cricket and content, and can take an idea from concept to execution.

You will work across content, social media, partnerships, product communication, customer stories and email, while collaborating with our product, sales and leadership teams and external partners across global markets.

Key Responsibilities

• Develop and manage the overall marketing calendar across social media, email, partnerships, product launches and campaigns.
• Manage Fulltrack AI’s social media presence, including content planning, publishing, community engagement and day-to-day channel management.
• Develop a consistent pipeline of original content, including content concepts, scripts, briefs and editorial schedules.
• Manage the end-to-end content production process from ideation and scripting through production, editing, approvals and publishing.
• Develop and coordinate media partnerships and content collaborations with professional players, teams, coaches, schools, academies and cricket organisations across global markets.
• Identify and develop cricket-led content opportunities across the Fulltrack AI ecosystem.
• Manage influencer and creator collaborations, including deliverables, timelines and publishing.
• Work closely with the product team to translate product features and capabilities into compelling content that clearly communicates their value.
• Develop use-case driven content showcasing how players, coaches, teams and organisations use Fulltrack AI, including coordination of relevant footage and editing.
• Develop customer stories and case studies from Fulltrack AI users across different markets.
• Lead communication around new customer announcements, partnerships, product launches, milestones and company updates.
• Manage email communication and marketing campaigns.
• Develop marketing collateral in support of the sales team, including decks, one-pagers, customer stories, videos and use-case content.

What We’re Looking For

• Strong knowledge of cricket is essential.
• 2–5 years of experience in marketing, content, communications, social media or a related field.
• Strong understanding of content strategy, social media and digital marketing.
• Excellent written and verbal communication skills.
• Strong copywriting and content development ability.
• Ability to understand a technology product and communicate its value clearly.
• Strong project management and execution skills.
• Comfortable working with multiple stakeholders across teams, markets and time zones.
• High ownership, attention to detail and the ability to work independently in a fast-moving environment.
• Experience in sports & sports technology, would be an advantage.

Location: Remote

Experience: 2–5 years