Head of Marketing / 360° Marketing Lead

About the Role An exciting early-stage digital healthcare business preparing for launch in the UK is looking for a highly entrepreneurial and hands-on Head of Marketing to join their team. This is a unique opportunity to take full ownership of the marketing function from day one, working directly with the founders to build and execute the entire go-to-market strategy. As the sole marketing hire, you will be responsible for creating a scalable customer acquisition and retention engine across paid media, organic growth, brand, website optimisation, and customer lifecycle marketing. This role is ideal for a commercially minded marketer who enjoys both strategic planning and hands-on execution, thrives in a startup environment, and is excited by the challenge of building a brand from the ground up. Responsibilities Own and execute the full marketing strategy across acquisition, conversion, retention, and brand growth. Build and manage paid media campaigns across Meta, Google, and other relevant digital channels. Develop and implement SEO and emerging AI-search (AEO) strategies to drive organic growth. Create and optimise customer acquisition funnels, landing pages, and website conversion journeys. Monitor and analyse marketing performance, reporting on key metrics and identifying growth opportunities. Collaborate with founders and external partners to establish and evolve the company's brand identity and positioning. Manage marketing budgets and allocate spend effectively to maximise ROI. Develop customer retention and lifecycle marketing initiatives to improve engagement and lifetime value. Ensure all marketing activities comply with relevant industry regulations and platform advertising policies. Leverage AI tools and automation where appropriate to improve efficiency and reduce costs. Coordinate and manage external freelancers, agencies, or contractors when specialist support is required. Stay up to date with industry trends, competitor activity, and emerging marketing technologies. 3+ years of experience in a full-funnel digital marketing role with end-to-end ownership of marketing outcomes. Proven ability to execute across multiple channels, including paid social, paid search, SEO, content, analytics, and website optimisation. Experience building and scaling customer acquisition strategies for D2C, e-commerce, healthcare, wellness, telehealth, or similarly regulated industries. Strong understanding of Meta and Google advertising platforms and their compliance requirements. Demonstrated ability to develop marketing strategy while remaining hands-on with execution. Experience working in startup, scale-up, or high-growth environments with limited resources. Strong analytical skills and confidence using data to drive decision-making and campaign optimisation. Excellent understanding of web analytics, conversion tracking, and marketing performance reporting. Strong brand and creative instincts, with the ability to provide direction and feedback on design, messaging, and user experience. Comfortable working independently, prioritising effectively, and managing multiple projects simultaneously. Proactive, self-motivated, and highly accountable with a strong sense of ownership. Experience using AI-powered marketing tools and automation platforms is highly desirable. Previous experience marketing within regulated industries such as healthcare, pharmaceuticals, telehealth, financial services, or similar environments is highly advantageous.