Content Marketing Lead

Description

TripleTen is an EdTech company that designs and runs tech career learning programs for the US and Latin American markets. We’ve been doing it for over five years, teaching complete beginners — people with no prior tech background — through cohort-based programs built on our own platform and curriculum, developed in partnership with Nebius AI. Our team is fully remote and globally distributed, and we serve a large, active student base across both regions.

As Content Marketing Lead, you’ll own content across organic social and paid creatives, from the first idea to measurable results. We’re looking for someone who connects creative thinking with performance data, so every content decision is backed by what the numbers show. You’ll lead the social and community team and direct creative production, with real ownership over what we make and why.

What you will do

• Own organic social. Grow Instagram and other platforms as an acquisition channel, launch formats that stick, and measure their contribution to enrollments.
• Own reputation and community. Set up monitoring and response across reviews, forums, and Reddit, and personally lead the most sensitive public conversations.
• Shape content for new launches. Decide how content and social support new programs and product launches, together with the Growth team.
• Direct paid creatives. Break down ad performance by category, decide which concepts to produce next, and brief the creative producer and designers on each batch.
• Build a creative network. Grow a trusted circle of video, design, and UGC contractors to scale production when great ideas need it.

Requirements

Must have

• Content marketing with performance. 4+ years in content or social marketing, including owning paid creatives and the metrics they’re judged on.
• Data-driven content decisions. You evaluate organic and paid content by different metrics and can show decisions you changed based on data.
• Leading creative production. Experience managing a creative team or production process, in-house or with contractors, from brief to results.

Nice to have

• Reputation management. Experience handling reviews, public escalations, or Reddit communities for a consumer brand.
• EdTech background. Marketing a product where people take weeks to decide and trust drives conversion.

What we can offer you

• Remote-first, full-time role — work from anywhere and stay fully connected.
• Freedom with accountability — we trust you to take ownership and deliver results that matter.
• Meaningful impact — help thousands of people change their careers through education.
• Modern digital workspace — Miro, Notion, Google Meet and other tools that make remote work seamless.
• Smart, global team — collaborate with passionate professionals across the US, Mexico, Brazil, and beyond.