Content Marketing Manager

Summary

Who you are

Key Responsibilities

• Own the content calendar, sequencing formats to move buyers from awareness to decision
• Co-own PEX's original research program: 3 to 4 studies a year, including studies with research and association partners
• Turn each study into a quarter of content: reports, webinar content, blog series, answer-first web pages, sales talk tracks and press pitches
• Partner with PR to pitch every study to the trade media finance leaders read, and work with Demand Generation to distribute via email, social media, webinar, syndication, etc.
• Develop webinar content tied to each study and launch, working with Demand Gen on promotion
• Write and edit blogs, guides, landing pages, email and thought leadership
• Keep our resource library current with Demand Gen and Product Marketing
• Support a focused events calendar with show content
  
  

• Own the case study program end to end: find customers with Sales and Customer Success, interview them, secure approvals and publish
• Build a case study for each product launch, vertical and use case (for example travel and fuel), with a focus on our corporate card
• Turn each case study into press pitches, follow-up email, personalized web campaigns, sales assets and social posts
• Run our review program on G2 and Capterra with Customer Success
  
  

• Own organic social strategy and the PEX company page
• Own our SEO and Answer Engine Optimization (AEO) approach so PEX content is found and cited in search and AI answers
• Track AI Search visibility, citations and AI referral traffic, and refine the approach as AI Search changes
  
  

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  Use AI tools like Claude and Profound across the content process: research synthesis, outlines, first drafts, editing and repurposing one study into many formats
• Build repeatable AI workflows, such as prompts, templates and skills, that help the team produce more high-quality content without losing our voice
• Review every AI-assisted piece for accuracy, sourcing and brand voice before it ships
• Use AI Search data from Profound to decide what we write next, not only to report visibility
  
  

• Manage our content agency and freelance writers and designers against priorities, deadlines and budget
• Work with Demand Gen on campaign plans so content launches with paid, email and personalization in place
  
  

Skills, Knowledge and Expertise

• Bachelor's degree in Marketing, Communications, Business Administration or a related field
• 4+ years of content marketing experience in fintech, SaaS or financial services
• A portfolio of customer case studies you've written, from customer interview and approval through publication
• Experience running original research or survey programs from design through launch
• Strong writing, editing and storytelling, including reports, white papers and webinar content
• Experience with SEO, AEO and content optimization
• Working knowledge of campaign management and how content feeds paid, email and personalization
• Experience managing agencies and freelancers
• Experience with WordPress, HubSpot, Salesforce, Google Analytics, Power BI and Profound, and managing G2 and Capterra listings
• Strong analytical skills and the ability to tie content to pipeline and new customers
• Ability to manage multiple projects and work across Demand Gen, Product Marketing, Sales, Customer Success and PR

Benefits