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- Work type
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Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
We’re looking for a Content Marketing Manager who loves telling meaningful stories through data-driven content. In this role, you’ll develop and execute content strategies that grow brand awareness, deepen customer engagement, and generate demand across multiple channels. You’ll partner closely with teams across marketing, product, sales, and design to create content that informs, inspires, and helps our audiences succeed.
If you enjoy combining creative storytelling with performance insights, this role offers the opportunity to make a measurable impact while helping mission-driven organizations reach the communities they serve.
What You’ll Do:
Lead content strategy and execution
- Develop and execute content marketing plans aligned with company goals and audience needs
- Create and manage content across multiple channels including blog, website, email, and social media
- Ensure content aligns with campaign goals and supports demand generation initiatives ,Create content that drives engagement and growth
- Write and produce high-quality content that educates and engages our audiences
- Tailor content for specific customer segments and personas
- Partner with product marketing, demand generation, and sales teams to support key campaigns produce video and AI-assisted content
- Plan, script, storyboard, and edit short- and long-form marketing videos, including product demos, how-to and explainer videos, customer stories, webinar recaps, and social clips.
- Use tools like Descript and Higgsfield to create and edit video and audio through the transcript into short clips for social, email, and web.
- Review all AI-generated and AI-edited content for accuracy, quality, brand fit, accessibility (captions and transcripts), and usage rights before publishing, and follow company AI-usage and data-privacy guidelines.
- Publish and distribute videos across YouTube, LinkedIn, Instagram, Facebook, TikTok, email, and the website, optimizing titles, descriptions, thumbnails, and captions for discoverability.
Optimize for search and discoverability
- Use keyword research and SEO best practices to improve search visibility and organic traffic
- Build and execute content optimization plans to improve keyword rankings and engagement
Measure and improve performance
- Track and analyze content performance across channels
- Use insights and engagement metrics to refine strategy and improve outcomes
- Identify opportunities to increase reach, conversions, and audience engagement
- Track video performance (views, watch time, completion rate, click-through, and conversions) and use the findings to refine formats, length, and hooks
Collaborate across teams
- Work with designers to develop visual content such as graphics, infographics, and videos
- Coordinate with product, customer success, and sales to secure screen recordings, subject-matter-expert interviews, and customer stories for video production
- Contribute to editorial calendar planning and ensure content is delivered on schedule
- Partner with stakeholders to align content with broader marketing campaigns ,stay curious and continuously improve
- Keep up with evolving marketing trends, tools, and technologies
- Leverage modern tools, including generative AI, to improve content development and performance
- Test, evaluate, and recommend new AI tools for video, audio, and image creation, and share learnings and best practices with the broader marketing team
What You Bring:
- Exceptional written and verbal communication skills with strong attention to grammar, clarity, and tone
- The ability to translate insights and data into compelling content strategies
- Strong analytical skills and comfort using metrics to evaluate and improve performance
- Excellent organizational and project management skills with the ability to manage multiple deadlines
- A collaborative mindset and the ability to work effectively with cross-functional teams
- Experience with marketing and content tools such as SEO platforms, content management systems, generative AI tools, and social media management platforms
- Hands-on video production skills, including scripting, storyboarding, and editing
- Working proficiency with tools like Descript and Higgsfield for editing, captioning, including prompt writing, iterating on outputs, judging when AI-generated content is on-brand, and ready to publish and repurposing video and audio.
Required Experience:
- Bachelor’s degree in Marketing, Business, Journalism, or a related field - or equivalent experience
- 2–4 years of experience in content marketing, including content creation, strategy development, and performance analysis
- Demonstrated success using content marketing to drive brand awareness, engagement, or lead generation
- Strong working knowledge of SEO best practices and how they apply to content marketing
- Hands-on experience producing and editing marketing videos from concept to publish
- Demonstrated experience using generative AI tools to speed up or improve content creation
Nice to Have:
- Experience creating social graphics that align with brand standards
- Strong copywriting and storytelling skills
- Master’s degree in communications or a related field
- Experience in the health, wellness, or fitness industry
- A portfolio or samples of marketing video work
- Experience with motion graphics or animation basics (for example, Canva, After Effects, or similar tools)
- Experience with video SEO and managing short-form video for YouTube, LinkedIn, Instagram Reels, and TikTok
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.
Some of our favorites include:
🏢 🏡 Hybrid work model
📆 Leave entitlements
🤕 Recently introduced hospitalization/caregiving leaves
🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
⚕️Group Health Insurance
🚵🏽 Accidental Insurance
💲Tax-saving reimbursements
🤑 Provident Fund (PF)
👖 Casual work environments
🎉 Company Events and Celebrations
🏆 Performance achievement awards
💸 Referral bonus
🚀 Learning & Development opportunities
