Content Specialist

B2B CONTENT LEAD CRYPTO / WEB3

Remote | European time zones

We're looking for a hands-on B2B Content Lead who knows how to create content that helps sales teams win institutional business.

This is not a traditional content marketing role.

The priority is pitch and sales content: RFPs, pitch decks, proposals, one-pagers and other materials used to sell complex fintech and crypto infrastructure to banks, EMIs, PSPs, exchanges and other institutional clients.

We're looking for someone who understands how Crypto and Web3 are converging, can work comfortably in a regulated environment, and knows the difference between describing a product and actually selling it.

WHAT YOU'LL DO

• Create RFP and RFI responses, pitch decks, proposals and one-pagers

• Work closely with the B2B sales team, joining calls and turning real client conversations into stronger sales materials

• Build and maintain sales content that can be used across live opportunities

• Turn commercial and client data into credible case studies and insight-led content

• Create industry articles, landing pages and conference messaging

• Support senior commercial leaders with LinkedIn content

• Work closely with Compliance to ensure external claims are accurate and appropriate across different jurisdictions

• Develop a strong understanding of our products, buyers and the wider fintech/Web3 landscape

WHAT WE'RE LOOKING FOR

• 4–6+ years of B2B content experience in fintech, payments, crypto or a closely related regulated industry

• Hands-on experience personally writing selling materials such as RFPs, pitch decks and proposals

• Experience writing for institutional buyers such as banks, EMIs, PSPs, exchanges or similar B2B financial organisations

• Experience taking content through Legal or Compliance review

• Strong knowledge of fintech, payments and Web3

• An analytical mindset and the ability to turn data into commercially useful stories

• Native-level or exceptional professional English

• Strong knowledge of concepts such as stablecoins, on/off-ramps, custody, settlement and payment infrastructure

• A proactive working style – you spot what the sales team needs and create it without waiting for a detailed brief every time

• Previous B2B sales experience

• MiCA, PSD2 or financial licensing knowledge

• Experience with payments or financial infrastructure companies

• Data journalism or research experience

• Another European language

YOU'LL ENJOY THIS ROLE IF:

You've worked closely with sales teams and understand what they actually need to move a deal forward.

You enjoy taking complicated financial infrastructure and turning it into a clear commercial argument.

You're comfortable having your work challenged by experienced sales and compliance teams.

And you'd rather create a pitch that helps win a major institutional client than write ten generic SEO articles.

Interested?

Apply via LinkedIn with your CV and, where possible, examples of sales materials you've personally created particularly RFPs, pitch decks, proposals or institutional B2B content.