Content Specialist (Investment/Trading/Forex)

Job Description A global online trading education platform offering comprehensive courses in stock trading, options, and investing courses and Masterclass. The company focuses on practical, strategy-driven learning designed for beginners and experienced traders looking to sharpen their skills and achieve consistent results in the financial markets. Key Responsibilities Produce long-form and short-form paid video ads, including scriptwriting and creating post-edit briefs tailored for direct response. Create high-value lead generation assets such as short videos, e-books, infographics, and other content designed to attract and nurture leads. Craft compelling content for landing pages, email campaigns, paid ads, and social media, optimized for education and conversion. Customize marketing messages to resonate with the Malaysian market, enhancing brand visibility and credibility. Collaborate with the design team on visuals and video elements (no design creation required; design skills are a bonus). Analyse campaign performance, manage budgets, and conduct A/B testing to maximise ROI and improve funnel performance. Stay updated with trends in direct response marketing, content strategy, and performance marketing. Requirements Min 3-4 years’ experience in content marketing, performance marketing, or direct response advertising. Strong scriptwriting and persuasive copywriting skills. Solid understanding of paid ads, lead magnets, customer funnels, and conversion-based content. Ability to interpret performance data and translate insights into content improvements. Familiarity with Adobe Premiere Pro / DaVinci Resolve for basic video understanding. Adobe Photoshop / Illustrator skills are a bonus (not mandatory). Strong grasp of digital marketing, audience behaviours, and messaging strategies. Highly organised, detail-oriented, and able to work in a fast-paced environment. Benefits Hybrid work setting (3 days WFO & 2 days WFH) Travel Allowance Parking Allowance Mobile Allowance Career Growth and building a team