Content Strategy Specialist

Role Description This part-time hybrid role is based in Abu Dhabi Emirate, United Arab Emirates, with flexibility for some work-from-home days. The Content Strategy Specialist will design and implement content strategies across digital channels, ensuring alignment with brand goals and target audiences. Daily responsibilities include planning content calendars, drafting and editing web content, and optimizing existing content for clarity, consistency, and engagement. The role involves collaborating with cross-functional teams to gather inputs, maintain content governance standards, and ensure timely publication through content management systems. The specialist will also monitor content performance, recommend improvements based on analytics, and support ongoing refinement of tone, messaging, and user experience.
Qualifications

• Strong Communication skills, including clear written and verbal interaction with internal and external stakeholders.
• Proficiency in Web Content Writing and Writing for digital platforms, with attention to audience, readability, and brand voice.
• Experience in Content Strategy, including planning, structuring, and optimizing content across channels to support business objectives.
• Hands-on experience with Content Management tools and processes for organizing, publishing, and maintaining digital content.
• Ability to analyze content performance metrics and translate insights into actionable improvements.
• Strong organizational and time-management skills, with the ability to handle multiple projects in a part-time, hybrid work environment.
• Bachelor’s degree in Communications, Marketing, Journalism, or a related field, or equivalent practical experience.
• Familiarity with SEO best practices and basic understanding of user experience (UX) principles is an advantage.