Contextual Advertising Specialist

Company Description NWR-solutions is a technology partner focused on turning complex business challenges into seamless digital experiences through cutting-edge web and mobile development, custom AI solutions, and scalable enterprise software.

The company specializes in high-performance web and mobile application development, building robust, secure, and user-centric platforms that drive growth from MVP to full-scale transformation.

With strong expertise in full-stack web development, native and cross-platform mobile apps, and user-first UI/UX design, NWR-solutions helps organizations automate workflows and enhance data insights.

The team integrates Generative AI and Machine Learning into modern solutions, combining a proven track record, agile delivery, and AI-powered strategies to help clients stay ahead of the competition.

Role Description The Contextual Advertising Specialist is a full-time remote role responsible for planning, executing, and optimizing contextual advertising campaigns across digital channels. In this role, the specialist researches audiences and content environments, selects appropriate platforms, and configures targeting to ensure ads are aligned with relevant user intent and context.

Day-to-day tasks include analyzing campaign performance data, adjusting bids and placements, managing creative variations, and collaborating with marketing and sales teams to support broader acquisition and retention goals.

The specialist also prepares reports and insights for stakeholders, tests new ad formats and strategies, and stays current on industry trends, privacy regulations, and platform updates to maximize campaign effectiveness.

Qualifications

• Strong analytical skills and data analysis capabilities to interpret campaign performance and optimize strategies.
• Effective communication skills for collaborating with cross-functional teams and presenting insights to stakeholders.
• Marketing skills, including understanding of digital advertising, audience segmentation, and performance metrics.
• Sales-oriented mindset to align campaigns with conversion goals and revenue objectives.
• Experience with contextual and programmatic advertising platforms (e.g., Google Ads, DV360, or similar tools).
• Ability to work independently, manage multiple campaigns, and meet deadlines.
• Knowledge of privacy and data protection standards relevant to digital advertising (e.g., GDPR, CCPA) is beneficial.