Conversion & Experimentation Manager

Conversion & Experimentation Manager Conversion & Experimentation Manager Location: Manchester City Centre Who We Are Join our team of passionate Zutonites and help transform the car finance experience with simplicity and integrity. Since our journey began in 2006, we’ve grown to a team of over 550 people — all driven by a shared purpose: to make buying a car transparent and hassle-free. We know how important cars are in people’s everyday lives — for work, family and freedom — and that’s why we’re proud to help hundreds of thousands of customers every year. From day one, we’ve been redefining what success looks like, creating something special at Zuto: a business that leaves a lasting, positive legacy. If you’re looking for an engineering environment where you can genuinely own problems, challenge existing approaches and help shape how we build technology, you’ll fit right in. We’re transforming our architecture and embracing AI-assisted development, giving our engineers the freedom and tools to move quickly, experiment and build better solutions. The Role As our Conversion & Experimentation Manager, you’ll become the conversion engine behind some of Zuto’s most important growth initiatives. You’ll take ownership of understanding how customers behave throughout their journey — identifying where they experience friction, uncovering opportunities to improve conversion and using experimentation to understand what genuinely works. Combining behavioural insight, analytics, experimentation and AI-powered tooling, you’ll help us make faster, smarter decisions and ultimately help more customers successfully finance their next car through Zuto. This isn't about running tests for the sake of it. Success is measured by how quickly we learn what works and how effectively those learnings improve customer and commercial outcomes. What you'll be doing Conversion Optimisation & Growth Owning conversion performance across key customer journeys, identifying opportunities to improve progression, engagement and funded deals. Building and maintaining a prioritised optimisation roadmap focused on the opportunities with the greatest customer and commercial impact. Identifying and removing friction throughout the customer journey. Using continuous optimisation to improve both customer outcomes and business performance. Connecting conversion activity directly to measurable commercial results. Customer Behaviour & Insight Using behavioural data, customer insight and journey analysis to uncover opportunities others may miss. Developing a deep understanding of our customers — their motivations, barriers and decision-making behaviours. Combining quantitative and qualitative insight to build strong hypotheses and prioritise opportunities. Turning complex data into clear, actionable recommendations. Using evidence and insight to influence decisions across the business. AI-Native Experimentation Using AI tools day-to-day to accelerate analysis, opportunity discovery, hypothesis generation and experiment design. Building scalable approaches to insight generation and performance monitoring using AI-enabled technology. Exploring emerging AI capabilities and identifying where they can help us understand customers and improve performance faster. Helping build an AI-native growth capability where modern tooling becomes part of how we operate rather than an add-on. Experimentation & Delivery Designing, executing and evaluating experiments across customer journeys, communications and digital experiences. Working closely with Product, Design and Engineering to move ideas quickly from opportunity through to implementation. Creating a rapid test-and-learn culture where decisions are based on evidence rather than opinion. Ensuring learnings from experimentation are captured and used to inform future decisions. Balancing speed with quality to make sure experimentation translates into meaningful change. Cross-Functional Collaboration Working across Product, Marketing, Partnerships, Design and Data to identify and deliver growth opportunities. Bringing teams together around clear customer and commercial outcomes. Communicating insight in a way that enables stakeholders to make confident decisions. Championing experimentation and customer insight across the wider business. What You'll Need We’re looking for someone who is commercially minded, highly curious and obsessed with understanding why customers behave the way they do. Proven experience within Conversion Rate Optimisation (CRO), Growth, Product Analytics, Experimentation or a similar role. Strong analytical capability and confidence working with behavioural, performance and customer data. A strong understanding of customer behaviour, conversion optimisation and experimentation principles. The ability to turn data and insight into clear hypotheses and practical improvements. Strong commercial awareness, with the ability to connect optimisation activity directly to business outcomes. Confidence operating in a highly iterative environment where speed, experimentation and learning are important. Strong communication and influencing skills, particularly when using evidence and insight to challenge thinking. A high-ownership mentality and bias towards action. The ability to collaborate effectively across Product, Marketing, Partnerships, Design and Data. AI Fluency AI is a genuine part of how this role operates, so we’re looking for someone who is already comfortable using it rather than someone who simply has an interest in it. You’ll be actively using AI tools to accelerate analysis, uncover insight, generate hypotheses and improve experimentation, while continuing to explore how emerging capabilities can help us move faster and make better decisions. Why Join Zuto? At Zuto, we don’t just talk about supporting our people, we live it. Here’s what makes being a Zutonite so special: Financial Wellbeing Pension scheme, life assurance & income protection Free independent financial advice Lifestyle, restaurant & shopping discounts Cycle to work scheme Physical & Mental Wellbeing GP Anytime service for you and your family Health cash back plan & access to wellbeing apps Discounted gym memberships and free digital fitness classes Family Friendly Enhanced caregiver leave (primary & secondary) Flexible and shared parental leave Fertility and foster-friendly policies Culture & Perks Birthdays off and volunteer days Bring your dog to work and enjoy free in-office massages Regular social events from team nights out to hikes, to sports clubs and more Regular gifting and celebrations throughout the year Apply Today Be part of a certified B Corp that’s changing car finance for good and have fun while doing it. Zuto is committed to nurturing a progressive and inclusive culture and provides equal employment opportunities. No applicant or Zutonite is discriminated against based on age, disability, gender reassignment, marriage and civil partnership, pregnancy, race, religion or belief, sex, or sexual orientation. Department Product Locations Manchester Head Office Remote status Hybrid Yearly salary 70,000 Employment type Full-time Manchester Head Office Workplace & culture We’re all about enjoying our journey as Zutonites. From company wide events to team nights out – awards evenings to our internal recognition scheme, we ensure our Zutonites are recognised for values driven and achievements. Applicant tracking system by Teamtailor