Coordinator, Digital Marketing

We are seeking a Coordinator, Digital Marketing with a strong focus on email marketing and automation to enhance fan engagement, boost retention, and drive revenue. In this role, you will lead the development of personalized email and SMS campaigns, build automated customer journeys, and optimize our digital marketing efforts. From strategy to execution, you will leverage insights for targeted messaging, implement data-driven marketing strategies, and refine campaign performance through A/B testing and analytics. Responsibilities: Email Marketing & Automation: • Develop, implement, and optimize dynamic, personalized marketing journeys using Salesforce Marketing Cloud. • Manage and execute promotional email and SMS campaigns across all business units. • Strategically grow email KPIs, including subscriber growth, open rates, click-through rates, and conversions. • Leverage CRM data for targeted messaging and customer segmentation. • Optimize campaigns using A/B and multivariate testing frameworks. • Monitor email-driven revenue and ensure compliance with CASL, CAN-SPAM, and GDPR. • Collaborate with cross-functional teams to drive engagement and retention. • Stay ahead of industry trends, ensuring best practices in email marketing and automation. Website & Digital Project Management: • Work closely with the Director, Digital to develop and execute digital initiatives aligned with marketing goals. • Manage digital requests and deliverables across departments. • Update website content, creative assets, and banners via CMS. • Create and manage web pages to drive revenue and fan engagement. • Collaborate with Major League Soccer to execute league-wide digital initiatives. Education & Experience: • Bachelor’s degree in Marketing, Business, Communications, or a related field. • 2-4 years of experience in digital marketing and email marketing/automation. • Hands-on experience with Salesforce Marketing Cloud (or similar platforms like Pardot, Marketo, HubSpot). • Strong knowledge of email marketing best practices, customer segmentation, and journey building. • Basic coding skills in HTML, CSS, AMPScript (a plus). • Strong analytical mindset with expertise in data-driven campaign optimization. • Excellent project management and organizational skills. Ability to collaborate cross-functionally and communicate complex concepts effectively. The Club Vancouver Whitecaps FC is the longest-running professional soccer club in Canada and the United States. Since its inaugural season in 1974, the club has united generations of loyal fans in British Columbia and beyond. With academies in eight out of ten provinces, a network of partner clubs, and hundreds of camps and clinics every year, Whitecaps FC provide a foundation for Canada’s soccer future. We are also strongly committed to providing opportunities to Canadian athletes, both male and female, with the largest soccer development structure in Canada. This includes academy programs in eight of ten provinces across the country. In addition to building a winning team on and off the pitch, the Club places great importance in giving back to our community, harnessing the power of sport to create a stronger, more equitable & inclusive society through three key community goals: helping meet critical needs, using soccer to build life skills and creating soccer participation opportunities in Indigenous communities. Inclusion Statement Vancouver Whitecaps FC believes that diversity and inclusion is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. This includes but is not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People & Culture department. "Within these walls, you are welcomed, accepted, and respected. Here, no matter who you are or where you come from, you are home. And you’re part of the team regardless of your age, sex, sexual orientation, gender identity or expression, race, marital or family status, disability, or religious belief or non-belief. All we ask is that you be ethical and inclusive in all that you do. Be respectful of all players, fans, and staff, and remember to cheer loudest for the ones wearing the blue and white. Go ‘Caps!" We thank all applicants for their interest; however, only those selected for further consideration will be contacted.