Coordinator - Social Media

What are we building

Hard Rock Digital is a fiercely focused team working to become the best online sportsbook, casino, and social gaming company in the world. We're building a deeply curious team with a passion for learning, operating, and building new products and technologies for millions of consumers. We're customer-obsessed — we care about each customer interaction, experience, behavior, and insight, and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?

What's the position?

Hard Rock Digital is looking for a Social Media Coordinator who can translate what's happening in casino culture, sports and our community into content that feels native to every platform it lives on. You'll be hands-on with the day-to-day: writing, shooting, editing, publishing, and engaging — making sure our voice shows up consistently whether we're reacting to a buzzer-beater, a big customer win, or a trending moment that you can insert our brand into the conversation organically.

This role sits at the intersection of creative instinct and performance discipline. You'll pitch and produce content built for how people actually scroll and engage on each platform, manage the conversations happening in our comments and DMs, and use what the data tells you to sharpen what we post next.

We're looking for someone who's authentically online, who understands why something is working the moment it starts working, and who can move fast without losing sight of brand guardrails. You should be comfortable juggling multiple platforms and priorities at once, confident presenting ideas backed by data as well as gut instinct, and energized by sports, real money gaming, and pop culture in equal measure.

What You'll Do

Content Creation & Design
Concept and create scroll-stopping, on-brand social content, including graphics, short-form video, memes, and carousels, for key casino moments, as well as sports. Manage daily publishing across platforms, ensuring consistent quality and alignment with Hard Rock Bet's tone and visual identity.

Social Execution & Optimization
Coordinate daily online casino channel content publishing alongside the broader team. Keep a pulse on performance metrics, trend insights, audience sentiment, and cultural cues to optimize execution and keep content resonating with the community.

Community Management & Engagement
Engage directly with our community in real time, fostering meaningful conversations, celebrating wins, and addressing questions in a brand-safe, compliant manner.

Campaign & Live Coverage Support
Collaborate with internal teams on go-to-market plans that support promotions, launches, and key events through creative social storytelling and coordinated publishing plans. Help track deliverables and timelines across workstreams to ensure social is aligned and activation-ready.

Partnership Support
Help bring Hard Rock Bet's team and brand partnerships and events to life through content and collaboration, continuing to ideate on ways to spotlight these partnerships across Hard Rock Bet channels. Support asset requests and creative submissions between internal teams and partners to keep activations moving smoothly from brief to delivery.

Cross-Functional Collaboration
Work closely with Influencer Marketing, Brand, Creative, Omni, VIP, and Product teams to ensure social content complements broader marketing initiatives and adheres to responsible gaming standards.

Trend Monitoring & Ideation
Stay current on casino and social trends, platform updates, and cultural moments. Proactively pitch ideas that tap into cultural moments and keep Hard Rock Bet's social presence fresh and relevant.

What are we looking for?

• 1–3 years of experience in social-media marketing, design, or digital content creation (experience in the casino / online gaming industry preferred).

• Strong design and editing skills across tools such as Adobe Creative Suite, Canva, Cap Cut, or similar creative platforms.

• A strong understanding of social platform best practices, audience behavior, and what drives engagement in real time.

• Basic understanding of social analytics, KPIs, and performance measurement.

• Comfortable managing multiple priorities and deadlines in a fast-moving environment.

• Excellent written and visual communication skills, with strong attention to brand tone and visual detail.

• Creative, collaborative, and proactive mindset with a passion for social storytelling and digital fan engagement.

• Plus: Experience creating content from start to finish — filming, editing, and publishing social-first videos.

• Plus: Experience using AI tools (such as Claude, ChatGPT, Midjourney, Runway, ElevenLabs, Sora, etc.) for ideation, copywriting, video editing, or creative content production.

• Nights and weekends will be required based on the event and sports calendar

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment

• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).