Copywriter

About us: HyperionDev is the largest provider of software development education in Southern Africa, and one of the largest globally. Counted among the top education technology startups in EMEA with headquarters in Cape Town and London, we support learners from over 40 countries in changing into fulfilling tech careers. We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review, lowering the cost of accessing tech careers. In 2017 we won first prize in Facebook's Innovation Challenge, with Facebook selecting us as the most socially impactful startup operating in Africa and financially backing us, alongside Google. In 2020-21, we closed one of the largest Series A fundraises in South Africa with nearly 1500 investors backing us in the biggest crowdfunding round in history for an Africa-linked startup. We were originally launched from the University of Cambridge, and our leadership team consists of world-leading talent from companies such as Google, 2U, and Zando. We are looking for team members who are ambitious, motivated and have a track record of over-achieving and exceeding targets. Join us at a time when we are reinventing tech education and how technology can drive higher quality education at scale for markets that have some of the most underperforming tertiary institutions and schools globally. About the role: As a Copywriter you’ll use your strong copywriting and editorial skills to create content that brings to life our positioning and fuels thought leadership, drives engagement and generates inbound leads to build the sales pipeline. A portfolio of written work that demonstrates your abilities is a must-have for this role. Working with internal experts, you’ll have a rare opportunity to create truly meaningful content –– helping customers understand how to start and change their careers for the better. You’ll partner closely with Design, Product Marketing, Email Marketing, and more to drive student understanding and action. We’re looking for someone who can bring big, bold conceptual ideas to the table, have their finger on the pulse of the latest social media and content trends, and easily write copy across a variety of formats and consumer touchpoints, especially email, websites and landing pages, PR, blogs, social and video. You should be able to apply data and user research insights to copy development, and be comfortable with fast-paced iterations and adjustments based on feedback. Responsibilities: Create clear and appealing communication of our company identity and brand story Ideation and research for our Content Marketing alongside the Content Marketer and Email Marketer Regular writing of SEO optimised blog posts Create copy for email, social media and video Produce copy for performance marketing needs, from Facebook and Tik Tok ads to Youtube videos Ongoing improvement of the content (and results) on our website Create engaging content for our Social Media Perform the day-to-day community management of our social media channels Optimise the results from all our email campaigns Optimise Brand Awareness and our Thought Leadership Use data analysis (Google Analytics, our CRM, and other sources) to inform your decisions You may not know what CRO and A/B tests are, but you're going to read up on them right after reading this